# Retro Contrasting Chunky Sneakers Nike's Air Max 96 Sneaker Gets a Persian Violet Colorway By Amy Duong | Published 2021-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/persian-violet References: [hypebeast](https://hypebeast.com/2021/9/nike-air-max-96-persian-violet-db0251-500-release-info) [Nike's](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration) Air Max 96 sneaker model gets a new [tonal update](https://www.trendhunter.com/trends/thunderstorm-colorway) in celebration of the design's 25h anniversary -- the newest Persian Violet colorway honors the milestone. This is the brand's Air Max BW's 30th anniversary as well, so it is a perfect moment to celebrate with the famous color palette. The upper boasts jagged design details as the upper is mostly decorated with the regal violet color, complete with [accents of black and white](https://www.trendhunter.com/trends/black-and-total-orange) applied through the overlays of the shoe. Black can be found decorating the toe caps, the heels, the eyestays, the horizontal midfoot, and the mudguards. A fusion of black and white makes up the vertical midfoot overlay, the Swoosh, and tongue. Image Credit: Nike Gb ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Chunky Sneakers Revival:** Brands can capitalize on the retro sneaker trend by introducing new colorways and design details that appeal to modern consumers. - **Anniversary Celebrations as Marketing Tools:** Brands can leverage anniversary celebrations to release limited edition products that generate excitement among their fans. - **Tonal Colorways:** Sneaker brands can create interest by experimenting with monochromatic color palettes that make a bold statement. ### Sectors Adopting This - **Footwear:** Sneaker brands can introduce new models and colorways that tap into the nostalgia and comfort-seeking trends among consumers. - **Fashion:** Fashion retailers can incorporate chunky sneakers into their collections and use them as statement pieces to complement various outfits. - **Marketing and Advertising:** Marketing and advertising agencies can help brands leverage the power of anniversaries by creating campaigns that promote limited edition products and generate buzz among consumers. ## Related on Trend Hunter - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Bold Gradient Retro Runners](https://www.trendhunter.com/trends/air-max-plus-vii.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md)