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# Persian-Style Trail Mix Snacks
Niloofar's Persian Trail Mix is Based on Traditional Ajil

By Laura McQuarrie | Published 2020-01-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/persian-trail-mix
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/15244-trends-at-the-2020-winter-fancy-food-show) & [niloofarmix](https://www.niloofarmix.com/collections/persian-trail-mix/products/traditional-ajil-13-oz)

Niloofar makes a range of Persian-style snacks, including [Persian Trail Mix](https://www.trendhunter.com/trends/chuza-trail-mixes) that's based on "Ajil," a healthy snack that's traditionally served to guests as a gesture of hospitality. The sweet and salty snack is made from a mix of white mulberries, dried figs, golden berries, cashews, almonds, as well as black and golden raisins and walnuts, which all come together to form a snack that's naturally gluten-free and free from preservatives, fillers, sulfates or added sugar.

The low-sodium, vegan-friendly handcrafted trail mix snack is made in small batches, inviting people to experience Niloofar's family recipe, which is crafted with high-quality ingredients sourced from around the globe.

Fragrant and flavorful Persian-style snacks and recipes are emerging to introduce consumers to new [globally inspired experiences with food](https://www.trendhunter.com/trends/mitica-piri-piri-cocktail).

Image Credit: Niloofar

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 37% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Global-inspired Snacks:** There is a growing trend towards global-inspired snacks that give consumers a taste of different cultures.
- **Healthy Trail Mix:** Consumers are seeking out healthier snack options, and trail mixes like Niloofar's Persian Trail Mix are a perfect fit for this trend.
- **Small-batch Snacks:** The emergence of small-batch snack makers like Niloofar is disrupting the traditional snack industry, providing consumers with unique, high-quality snack options.

### Where This Applies

- **Snack Industry:** As consumers continue to seek out healthier and more unique snack options, there is an opportunity for snack companies to innovate and create new products like Niloofar's Persian Trail Mix.
- **Specialty Food Industry:** The growing trend towards global-inspired snacks presents an opportunity for specialty food companies to introduce new flavors and expand their product offerings.
- **Small-batch Food Industry:** As more consumers seek out artisanal and small-batch food options, there is a growing demand for unique and high-quality snacks like Niloofar's Persian Trail Mix.

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