# Female-Focused Publishers London's Persephone Books Reprints Out-of-Print Books by Female Authors By Katherine Pendrill | Published 2016-12-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/persephone-books References: [facebook](https://www.facebook.com/pg/Persephone-Books-114508145266177/photos/?ref=page_internal) & [persephonebooks](http://www.persephonebooks.co.uk/) London's '[Persephone Books](https://www.trendhunter.com/trends/persephone)' is making sure more female authors enjoy the recognition they deserve by reprinting and selling out-of-print stories by mid-twentieth century writers. It is no secret that many female authors have been unfairly neglected throughout history, but thanks to Persephone Books, Londoners have a whole new opportunity to explore these brilliant works. Persephone Books is a publisher and bookseller located in London's Bloomsbury neighborhood. The shop specializes in selling "neglected fiction and non-fiction by mid-twentieth century (mostly) women writers." This includes everything from novels and short stories to memoirs and even [cookery books](https://www.trendhunter.com/trends/binding-agents). While the titles may been unfamiliar to most customers, each work is thought-provoking and intriguing enough to appeal to people from all walks of life. With over one hundred different titles to choose from, the shop is a must-visit destination for book-lovers attending Trend Hunter’s [London innovation conference](http://www.futurefestival.com/london). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Female Author Resurgence:** Persephone Books highlights an opportunity for publishers to seek out and showcase works by previously neglected female authors. - **Niche Bookselling:** The success of Persephone Books demonstrates the demand for specialized bookstores that cater to discerning readers. - **Literary Reprinting:** There is an opportunity for publishers to reissue out-of-print works that may have been overlooked due to systemic barriers. ### Where This Applies - **Book Publishing:** Publishers can explore opportunities to publish and promote works by female authors, a constituency that has been historically marginalized. - **Bookselling:** Specialty bookstores like Persephone Books can capitalize on demand for diverse, neglected, or otherwise hard-to-find materials. - **Printing and Reproduction:** Companies can fill a gap in the market by offering reprinting services for niche or out-of-print literary works that could find new relevance in contemporary times. ## Related on Trend Hunter - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Independent Bookstores](https://www.trendhunter.com/trends/house-of-anansi.md) - [Personalized Book Subscription Services](https://www.trendhunter.com/trends/personalized-book-subscription-service.md) - [Rare Black Authors Libraries](https://www.trendhunter.com/trends/rare-and-outofprint-books.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Women's Healthcare Books](https://www.trendhunter.com/trends/equal-research-day.md) - [Literary Community Shops](https://www.trendhunter.com/trends/bold-fork-books.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md)