# Inaugural Men-Focused Wedding Collections David's Bridal Expands into Menswear with Perry Ellis By Kalin Ned | Published 2025-04-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/perry-ellis1 References: [newswire](https://www.newswire.com/news/david-s-bridal-breaks-new-ground-with-first-ever-menswear-collection-22548564)  [David's Bridal](https://www.trendhunter.com/trends/luxury-designer-marchesa) has made a strategic expansion into menswear through a partnership with Perry Ellis and its Cubavera line. This venture marks the bridal retailer's foray into the sector. The collaborative David's Bridal x Perry Ellis collection introduces 200 curated pieces ranging from formal accessories like bow ties and dress shoes to [complete suits](https://www.trendhunter.com/trends/modern-suiting). The brands have plans to expand seasonally. The partnership leverages Perry Ellis' reputation for [accessible luxury menswear](https://www.trendhunter.com/trends/michael-strahan-collection), bringing the brand's signature craftsmanship and contemporary styles to David's customer base at competitive price points. The launch addresses a previously underserved market segment, positioning David's as a comprehensive destination for wedding parties by offering coordinated attire for both partners. The collection will be available online and in-store, with purchases eligible for rewards through David's lucrative Diamond Loyalty program. Image Credit: David's Bridal x Perry Ellis ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 46% | Freshness: 39% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Menswear-bridal Hybrid Collections:** This trend highlights the convergence of menswear and bridal fashion, offering coordinated attire for entire wedding parties in an innovative retail model. - **Seasonal Expansion in Wedding Attire:** With plans for seasonal growth, this trend reflects a dynamic approach to keeping wedding wardrobes fresh and aligned with current fashion cycles. - **Accessible Luxury in Menswear:** The integration of accessible luxury in menswear provides a sophisticated yet affordable option for grooms seeking style without high costs, disrupting traditional pricing strategies. ### Industries Being Reshaped - **Bridal Retail:** This industry is experiencing transformation through the inclusion of menswear collections, broadening its product range and customer appeal. - **Menswear Fashion:** The menswear fashion industry gains a new dimension with the entrance of bridal retailers, encouraging competition and creativity in wedding-related attire. - **Loyalty Programs in Fashion:** The implementation of loyalty rewards in bridal and menswear purchases fosters deeper consumer engagement and brand loyalty in the fashion retail industry. ## Related on Trend Hunter - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Dedicated Wedding Menswear Showrooms](https://www.trendhunter.com/trends/menswear-showroom.md) - [All-In-One Wedding Platforms](https://www.trendhunter.com/trends/davids-bridal-1.md) - [Bridal On-Demand Delivery Partnerships](https://www.trendhunter.com/trends/bridal-ondemand-delivery.md) - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Design-Forward Garment Bags](https://www.trendhunter.com/trends/garment-bags1.md)