# Chromatic Prepster Ads The Perry Ellis Spring/Summer 2013 Campaign is Color-Accented By Jana Pijak | Published 2013-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perry-ellis-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/perry-ellis-springsummer-2013-campaign/) & [perryellis](http://www.perryellis.com/) Gabriel Chytry, Rainer Andreesen and Vladimir Ivanov star in the [Perry Ellis](https://www.trendhunter.com/trends/perry-ellis1) Spring/Summer 2013 campaign. The iconic menswear label creates a monochromatic image series that is accented with bright color hues. These vibrant bursts of color are showcased in the photoshoot's props and [preppy wardrobe staples](https://www.trendhunter.com/trends/beams-plus-2). The striking advertorial series highlights the label's [sleek suiting](https://www.trendhunter.com/trends/graphpaper-ss26), classic collared shirts and colored shorts that are displayed next to toy prop figurines, large fragrance bottles and vibrant bird co-stars. The Perry Ellis Spring/Summer 2013 ad campaign is showcased in a series of in-studio portraits. The high contrast black and white images are enhanced with chromatic color tones that show off the label's latest menswear collection. Embracing a preppy aesthetic, the versatile and impeccably crafted collection is designed with the modern working man in mind. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Image Series:** Opportunity to create visually striking ad campaigns that use monochromatic images with accents of bright colors. - **Preppy Aesthetic:** Potential for fashion brands to embrace a preppy aesthetic in their designs and marketing, targeting the modern working man. - **Contrast Black and White Images:** Possibility to utilize high contrast black and white images enhanced with chromatic color tones to showcase products in advertising. ### Industries Being Reshaped - **Menswear:** Innovative ideas for menswear brands to create sleek suiting, classic collared shirts, and colored shorts with vibrant bursts of color. - **Fragrance:** Disruptive innovation opportunity for fragrance brands to incorporate large fragrance bottles as props to enhance visual storytelling in advertising. - **Toy Collectibles:** Potential for toy brands to collaborate with fashion labels and utilize toy prop figurines as accessories in ad campaigns, targeting a fashion-forward audience. ## Related on Trend Hunter - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)