# Classic Printing Press Packaging Perrine's Wine Shop Branding has an Old-World Elegance By Amelia Roblin | Published 2011-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perrine-s-wine-shop-branding References: [lovelystationery](http://lovelystationery.com/2011/03/perrine’s-wine-shop/) & [alvindiec](http://www.alvindiec.com/indexhibit/index.php?/perrines-wine-shop/) Vino has been a favorite drink for thousands of years, so it's appropriate that Perrine's Wine Shop branding should harken to that history. Alvin Diec is responsible for the timeless design of every thing, from the business cards to the stationery and pamphlets to the website, the coasters and the packaging. Even the store itself takes on an air much more sophisticated than its other Atlanta neighbors; the retailer exists as a beverage boutique, differing greatly from Georgia's many warehouse-style wine stores. Opened by the talented Perrine Prieur, the chic bottle shop lives and breathes the owner's French background. Perrine's Wine Shop branding is white and blue, with a refined simplicity of typeface and image. Printed as if within an old press, the store's paper products look as if they capture culture from well before their manufacture in 2010. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vintage Style Branding:** Opportunities to create authentic and timeless branding through vintage design elements. - **Boutique Beverage Retail:** Opportunities to differentiate and elevate the beverage retail experience with a boutique store concept. - **Cultural Branding:** Opportunities to incorporate cultural elements and history into branding for a unique and memorable identity. ### Who This Affects Most - **Beverage Retail:** Incorporating vintage design elements and cultural branding can create a memorable and valuable experience in the competitive beverage retail industry. - **Luxury Packaging:** Vintage printing techniques and authentic design can elevate traditional packaging into luxury packaging for various industries. - **Event Branding:** Using vintage elements and cultural inspiration can create unique event branding and decor for weddings, parties, and corporate events. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)