# Sparkling Water Cans Perrier Sparkling Water Now Comes in Two Fun New Flavors and Slim Cans By Laura McQuarrie | Published 2016-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perrier-sparkling-water References: [marketingmag](http://www.marketingmag.ca/brands/perrier-gets-fashionable-for-millennials-171534?rss=yes) & [perrier](https://www.perrier.com/) At Toronto Fashion Week, two new [Perrier](https://www.trendhunter.com/trends/perrier-feel-the-flavor) sparkling water products were launched in [slim cans](https://www.trendhunter.com/trends/mini-cans). The sparkling mineral water drinks now come in Perrier Lemon and Perrier L’Orange types that are specifically designed to appeal to young [Millennial](https://www.trendhunter.com/trends/little-moons-x-candy-kittens) consumers who desire portable refreshments. In addition to its presence at Fashion Week, Perrier also reached out to select social media influencers with personalized 'Refreshment Kits' containing the two new beverage flavors. Influencer outreach is fairly new to the sparkling mineral water brand, but it's a strategy that's right in line with reaching out to this new and highly connected demographic. Many young consumers are exhibiting preferences for flavored water and effervescent beverages over alcoholic drinks, which may be attributed to the rise of health consciousness, a desire for premiumization and exotic flavors. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Water Preference:** The rise in preferences for flavored water and effervescent beverages over alcoholic drinks presents a disruptive innovation opportunity for beverage companies. - **Influencer Outreach:** The use of personalized 'Refreshment Kits' and influencer outreach by Perrier highlights the disruptive innovation opportunity for brands to engage with highly connected demographics. - **Health Consciousness:** The growing trend of health consciousness among young consumers opens up disruptive innovation opportunities for brands to develop premium and exotic flavored beverages. ### Sectors Adopting This - **Beverage Industry:** The rise in flavored water preferences presents a disruptive innovation opportunity for companies in the beverage industry. - **Marketing and Advertising Industry:** The use of influencer outreach and personalized kits by Perrier showcases the disruptive innovation opportunity for marketing and advertising agencies to engage with young, connected demographics. - **Health and Wellness Industry:** The trend of health consciousness among young consumers offers a disruptive innovation opportunity for companies in the health and wellness industry to develop and promote premium and exotic flavored beverages. ## Related on Trend Hunter - [Sensory Sparkling Water Campaigns](https://www.trendhunter.com/trends/perrier-feel-the-flavor.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Black Orange Sparkling Waters](https://www.trendhunter.com/trends/black-orange-black-raspberry.md) - [Fruit-Forward Prebiotic Drinks](https://www.trendhunter.com/trends/maison-perrier-french-kiss.md) - [Citrus-Infused Sparkling Waters](https://www.trendhunter.com/trends/montellier.md) - [Cocktail-Inspired Non-Alcoholic Alternatives](https://www.trendhunter.com/trends/maison-perrier-chic-sparkling-beverage.md) - [Effervescent Warm Weather Refreshments](https://www.trendhunter.com/trends/fizzy-refreshers.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md)