# Pulp-Based Wine Wraps Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots By Kanesa D | Published 2023-05-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/perrier-jouet-1 References: [packworld](https://www.packworld.com/design/materials-containers/article/22779886/perrierjout-champagne-gets-paper-pulp-wrap) & [perrier-jouet](https://www.perrier-jouet.com/en-ww)  Perrier- Jouët's new [champagne bottle](https://www.trendhunter.com/trends/lightweight-champagne-bottle) features an elegant 'Belle Epoque Cocoon,' which is crafted using upcycled vine shoots and [molded paper pulp](https://www.trendhunter.com/trends/avantium-and-bottle-collective). The 'Belle Epoque Cocoon' bottle wrap was created using the Colorform molded-pulp packaging system from James Cropper. It comes in an opulent gold color and furthers the brand's [sustainable practices](https://www.trendhunter.com/trends/sapling-spirits-vodka) with the inclusion of upcycled vine shoots. Perrier- Jouët desired brand-new packaging that would defy expectations of luxury and serve as a model for circularity and recyclability in the winemaking industry. The finished product has an organic shape that delicately envelops the bottle and is constructed mostly from virgin paper pulp obtained from FSC-approved, sustainably managed forests. Printing on the bottle is removed thanks to the brand's iconic Art Nouveau-inspired Japanese anemone logo being debossed into the bottle cover. Image Credit: Perrier- Jouët ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 80% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Wine Packaging:** The use of upcycled materials and sustainable packaging practices could disrupt traditional ways of packaging and distributing wine. - **Circular Economy in Winemaking:** Moving towards a circular economy and using materials that are easily recyclable in winemaking could open up opportunities for disruptive innovation in the industry. - **Luxury Packaging with Sustainable Materials:** Combining luxury packaging with sustainable materials such as paper pulp and upcycled vine shoots could create a new market for eco-conscious consumers and disrupt traditional luxury packaging methods. ### Who This Affects Most - **Wine Production:** Using sustainable packaging methods and upcycled materials in wine production could disrupt traditional wine packaging and distribution methods. - **Paper and Pulp Industry:** Innovations in molded-pulp packaging systems like James Cropper's Colorform could disrupt traditional paper and pulp packaging methods and offer eco-friendly packaging solutions for various industries. - **Luxury Goods Industry:** Integrating sustainable materials and eco-friendly practices into luxury packaging and branding could disrupt traditional luxury packaging methods and appeal to a growing market of environmentally conscious consumers. ## Related on Trend Hunter - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Eco-Friendly Wooden Wine Cases](https://www.trendhunter.com/trends/cheval-blanc.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose.md)