# Sensory Sparkling Water Campaigns The Perrier Feel the Flavor Campaign is Launching Globally By Michael Hemsworth | Published 2022-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perrier-feel-the-flavor References: [drugstorenews](https://drugstorenews.com/perriers-feel-flavor-campaign-celebrates-its-refreshing-beverages) & [perrier](https://www.perrier.com)  The [Perrier Feel](https://www.trendhunter.com/trends/maison-perrier-forever) the Flavor campaign is a new global marketing initiative from the sparkling water brand to entice consumers with a sensory experience this summer. The campaign consists of a TV spot that highlights the effervescence of the drink and its light fruit flavor, which are capable of exciting a person's mood and spirit, according to the brand. The campaign also encourages consumers to take a moment to celebrate the aspects of their lives that make the day-to-day a vibrant experience. Marketing Director at [Nestlé Premium Waters](https://www.trendhunter.com/trends/sanpellegrino-mixers) Thomas Conquet commented on the Perrier Feel the Flavor campaign saying, "We’re excited to announce the launch of our latest global campaign that features Perrier’s wide range of [sparkling flavors](https://www.trendhunter.com/trends/new-waterloo-sparkling-water), including lime, peach, pink grapefruit, pineapple and strawberry. We hope to inspire consumers to experience the uplifting sensations of exploring Perrier’s selection of refreshing flavors.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Sensory Marketing:** Brands are using sensory experiences to entice consumers, opening doors for innovation opportunities in the food and beverage industry, such as incorporating new flavors or textures that evoke positive emotions. - **Vibrant Experience:** The campaign's focus on celebrating everyday life through vibrant experiences creates opportunities for disruptive innovation in the hospitality and tourism industries to offer unique experiences that uplift spirits and moods. - **Global Marketing Campaigns:** The global Perrier campaign highlights the importance of reaching consumers on a global scale, providing innovation opportunities for businesses to leverage international marketing strategies in the food and beverage industry and beyond. ### Who This Affects Most - **Food and Beverage:** Innovation opportunities in the food and beverage industry include incorporating new flavors or textures in products and creating memorable sensory experiences through marketing. - **Hospitality:** The campaign's focus on creating vibrant experiences opens up innovation opportunities for the hospitality industry to offer unique and personalized experiences that promote a positive mood and uplift spirits. - **Tourism:** The celebration of everyday life through vibrant experiences also creates innovation opportunities in the tourism industry to offer customized and memorable experiences that evoke positive emotions for travelers. ## Related on Trend Hunter - [Sophisticated Bubbly Refreshers](https://www.trendhunter.com/trends/maison-perrier-forever.md) - [Fruit-Forward Prebiotic Drinks](https://www.trendhunter.com/trends/maison-perrier-french-kiss.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Unfiltered Seltzer Campaigns](https://www.trendhunter.com/trends/do-it-for-the-flavor.md) - [Effervescent Warm Weather Refreshments](https://www.trendhunter.com/trends/fizzy-refreshers.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md)