# Carbonated Energy Water Beverages Perrier Energize Delivers a Boost with Plant-Based Caffeine By Laura McQuarrie | Published 2021-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perrier-energize References: [delish](https://www.delish.com/food-news/a35750459/perrier-energy-drinks/) & [perrier](https://www.perrier.com/node/1326) Perrier is introducing Perrier Energize as [carbonated energy water beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks1) that harness plant-based caffeine derived from organic green coffee and [yerba mate extracts](https://www.trendhunter.com/trends/organic-yerba-mate). The low-calorie canned beverages are free from artificial sweeteners and they share the benefit of being organic. Each 11.15-ounce can delivers about the same amount of caffeine that can be found in an eight-ounce cup of coffee, which makes it especially appealing for on-the-go summer days spent outdoors. The new Perrier beverages are being introduced in a trio of all-natural flavors, Pomegranate, Grapefruit, and Tangerine, which can be purchased individually or as part of a multi-pack. This new product taps into the popularity of [sparkling water](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola) and offers all the refreshing benefits and flavor, plus the functional qualities of energizing drinks. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 74% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Energy Beverages:** Offering an all-natural alternative to traditional energy drinks with a focus on plant-based caffeine. - **Low-calorie Energy Drinks:** Providing a healthier version of energy drinks without artificial sweeteners or high calories. - **Sparkling Energy Water:** Combining the popularity of sparkling water with the functional benefits of an energy drink. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to expand their product lines and appeal to health-conscious consumers. - **Natural and Organic Products:** Appealing to consumers who prioritize natural and organic products for better health and wellness. - **Outdoor Recreation:** Opportunities to market the convenience and usefulness of these products for on-the-go summer days spent outdoors. ## Related on Trend Hunter - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Sparkling Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-drinks1.md) - [Energizing Summertime Teas](https://www.trendhunter.com/trends/yerba-madre-watermelody.md)