# Amazingly Persuasive Percussion Perpetuum Jazzile Choir Uses Hands to Simulate a Storm By Marissa Brassfield | Published 2009-06-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/perpetuum-jazzile References: [youtube](http://www.youtube.com/watch?v=05ip-N0H1Ig) & [perpetuumjazzile.si](http://www.perpetuumjazzile.si/?language=en) You might think that a choir just sings standard written music, but the Perpetuum Jazzile choir would prove you wrong. The video above shows the [choir performing a bit of percussion](https://www.trendhunter.com/trends/the-gong) in which they are using their hands to simulate a storm. Like any storm, the Perpetuum Jazzile performance starts out slowly, then builds to a gigantic crescendo, complete with thunder. It's absolutely amazing. **Implications** - Many people can attest to being visual learner and thus, all industries should consider incorporating varying visual elements into their marketing and advertising strategies. Multi-tasking jazz choirs are just one example of how individuals are thinking outside of the box and differentiating their products or services in order to stand out among similar competitors. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Visual Marketing:** The use of visual elements in marketing and advertising strategies is becoming increasingly important as people are more responsive to visual stimuli. - **Multisensory Experiences:** Creating immersive experiences that engage multiple senses, like the Perpetuum Jazzile choir's percussion performance, can set businesses apart from competitors. - **Innovative Differentiation:** Thinking outside the box and finding unique ways to differentiate products or services can help businesses stand out in crowded markets. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can benefit from incorporating visual elements to enhance their campaigns and capture audience attention. - **Entertainment:** The entertainment industry can explore the creation of multisensory experiences to provide audiences with more engaging and memorable performances. - **Product Development:** Businesses focusing on product development can seek innovative ways to differentiate their offerings and create unique experiences for their customers. ## Related on Trend Hunter - [Art-Inspired Sample Libraries](https://www.trendhunter.com/trends/spitfire-audio-impressionism.md) - [Water Movement Sculptural Instruments](https://www.trendhunter.com/trends/inner-waves.md) - [Seamless Music-Creation Tools](https://www.trendhunter.com/trends/klimper.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Jazzy Play-Along Apps](https://www.trendhunter.com/trends/playalong-app.md) - [Focused Work Environments](https://www.trendhunter.com/trends/pomostudy.md) - [Interactive Music Systems](https://www.trendhunter.com/trends/sound-maestro.md) - [Hand-Sensing Musical Instruments](https://www.trendhunter.com/trends/roli-airwave.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md)