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# Redesigned Luxury Watches
The Rolex Perpetual Deepsea Sea-Dweller Features Subtle Design Changes

By Justin Lam | Published 2018-03-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/perpetual-deepsea-seadweller
References: [luxurylaunches](http://luxurylaunches.com/watches/rolex-introduces-new-version-of-the-deepsea-sea-dweller-at-baselworld-2018.php) & [ablogtowatch](https://www.ablogtowatch.com/rolex-deepsea-sea-dweller-ref-126660-dive-watch/)

At Baselworld 2018, [Rolex](https://www.trendhunter.com/trends/rolex-submariner-desk-clock) released a new slew of watches and among them is the updated Perpetual Deepsea Sea-Dweller. The newest addition to the Rolex Deep Sea-Dweller line adheres to the design cues of its predecessors, but does features a few changes. The biggest evolution is probably the change to the watchmaker's cutting-edge caliber 3235 movement, the same movement can be found in the Sea-Dweller 4000. The movement is packed with a new host of technological improvements, including Rolex’s Chronenergy escapement and anti-magnetic nickel-phosphorus construction. The movement is also the first to receive Rolex's proprietary Chronometer certification based of in-house standards.

Most of the design changes to the Perpetual Deepsea Sea-Dweller are subtle as the 44mm [stainless steel case](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg) with a titanium case back remains unchanged. The new Perpetual Deepsea Sea-Dweller does come with a wider Oyster bracelet and a resized Oysterlock spring-loaded safety clasp. The lugs have also been redesigned, but will not be noticeable at first glance.

Image Credit: Rolex

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 96% | Activity: 88% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Upgraded Watch Movements:** The redesigned luxury watches feature cutting-edge caliber 3235 movement with technological improvements, offering opportunities for disruptive innovation in the watchmaking industry.
- **Advanced Materials:** The use of anti-magnetic nickel-phosphorus construction in the watches presents opportunities for disruptive innovation in the materials industry for luxury timepieces.
- **Proprietary Certification Standards:** Rolex's proprietary Chronometer certification based on in-house standards for the new watches creates opportunities for disruptive innovation in certification and quality control industries.

### Industries Being Reshaped

- **Watchmaking:** The redesigned luxury watches offer opportunities for disruptive innovation in the watchmaking industry with upgraded movements and subtle design changes.
- **Materials:** The use of anti-magnetic nickel-phosphorus construction in the watches presents opportunities for disruptive innovation in the materials industry for luxury timepieces.
- **Certification and Quality Control:** Rolex's proprietary Chronometer certification based on in-house standards creates opportunities for disruptive innovation in the certification and quality control industries.

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