# Purple Teeth Whitening Strips Kauka Smile's Peroxide-Free Purple Strips Cancel Yellow Tones By Laura McQuarrie | Published 2024-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peroxidefree-purple-strips References: [kaukasmile](https://kaukasmile.com/en/products/purple-strips)  There are tons of teeth whitening strips on the market and a growing number of purple toothpastes with color-correcting properties, and the Peroxide-Free Purple Strips by Kauka Smile combine the best features of both oral care product types into one convenient solution. The non-toxic formula supports a brighter smile in 30 minutes thanks to sodium phytate, instant whitening gel and purple gel to cancel out yellow tones. To launch these colorful strips, Kauka Smile opted to introduce a new, tropically inspired dragon fruit flavor. With the power of natural whitening agents, these strips support a whiter smile with continued use, as well as in-the-moment brightening thanks to the temporary benefits of purple for color correction, which the brand likens to concealer for whiter-looking teeth. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 26% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Non-toxic Brightening Solutions:** Kauka Smile's peroxide-free formulation indicates a shift towards safer and non-toxic oral care products. - **Color-correcting Gel:** The incorporation of purple gel to neutralize yellow tones showcases a merging of traditional teeth whitening with innovative color-correcting technologies. - **Flavor-enhanced Oral Care:** The introduction of a dragon fruit flavor reflects a growing trend of unique, exotic flavors in oral care products to enhance user experience. ### Sectors Adopting This - **Oral Care Products:** The development of peroxide-free whitening strips marks an evolution in the oral care industry focused on gentler, more natural ingredients. - **Cosmetic Dentistry:** The use of instant whitening gel and color correction technologies positions products like Kauka Smile's strips at the intersection of everyday oral care and cosmetic dentistry. - **Health and Wellness:** Emphasizing non-toxic, effective ingredients aligns with the broader health and wellness movement towards safe and natural personal care products. ## Related on Trend Hunter - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Color-Correcting Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white-purple.md) - [Color-Correcting Smile Strips](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips.md) - [Color-Correcting Tooth Serums](https://www.trendhunter.com/trends/v34-colour-corrector-serum.md) - [Naturally Derived Purple Toothpastes](https://www.trendhunter.com/trends/purple-toothpaste.md) - [Purple-Colored Correction Toothpastes](https://www.trendhunter.com/trends/corrector-toothpaste.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Dual-Action Brightening Strips](https://www.trendhunter.com/trends/v34-whitening-strips.md)