# Beer Holder Dinnerware The Peroni Six Pack Concept Recreates the Authentic Italian Experience By Alex Scott | Published 2010-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peroni-six-pack-concept References: [behance.net](http://www.behance.net/Gallery/sixpack/470389) & [themosquito.gr](http://www.themosquito.gr) In Italy, there is a tradition known as aperitivo. It is a social situation in which alcoholic drinks and small snacks are served, usually right before a big meal. Designer Nikolaos Moskofidis has thought of a way to package this product by creating the [Peroni](https://www.trendhunter.com/trends/peroni-italian-beer-ice) six pack concept. With a very simple look, the walls of the Peroni six pack concept fold down to reveal three [small glass plates](https://www.trendhunter.com/trends/podio-cup) on each side in which to put the tasty snack of your choice. Bring traditional Italian hospitality into your very own home! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Aperitivo Revival:** Design experiences that recreate traditional social situations and bring in new audiences. - **Multi-purpose Packaging:** Innovate and design packaging that doubles as functional tableware for meals or snacks. - **Sustainable Dinnerware:** Develop eco-friendly and reusable dinnerware that fits with modern lifestyle trends. ### Who This Affects Most - **Food and Beverage:** Collaborate with designers to create unique packaging and dining experiences that set your brand apart. - **Catering and Event Planning:** Incorporate versatile and sustainable dinnerware into event and catering services to increase brand appeal. - **Retail and Home Goods:** Market modern and eco-friendly dinnerware that can be used beyond the traditional dining setting, such as for picnics or movie nights. ## Related on Trend Hunter - [Pre-Meal Cocktail Boxes](https://www.trendhunter.com/trends/aperitivo-hour.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Beer Brand Gift Hampers](https://www.trendhunter.com/trends/luxury-gift-hamper.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Multi-Sense Cocktail Partnerships](https://www.trendhunter.com/trends/the-italian-spritz-collection.md) - [Italian Appetizer Coffee Tables](https://www.trendhunter.com/trends/aperitivo-coffee-table.md)