# Alcohol-Free Italian Lagers Peroni Libera 0.0% Provides a Refreshing Hoppy Flavor Without Alcohol By Riley von Niessen | Published 2021-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peroni-libera References: [lcbo](https://www.lcbo.com/webapp/wcs/stores/servlet/en/lcbo/non-alcohol-16025318/peroni-libera-00-17222#.YBr0BOhKiUl) [Peroni Nastro Azzurro](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile), the leading premium Italian beer brand, has announced the Canadian release of a new alcohol-free beer called Peroni Libera 0.0%. Although the beer contains no alcohol, the company instills it with the same [crisp and refreshing taste](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) that it prides itself on. The release of the beer within the Canadian market coincides with the current downturn in alcohol consumption as more consumers decrease their alcohol intake, explains [Asahi Canada's](https://www.trendhunter.com/trends/peroni-nastro-azzurro) Head of Marketing, Katie Wright. "We’ve seen major growth throughout this [alcohol-free] category as more and more Canadians are reaching for more non-alcoholic options with their healthy lifestyle in mind," she explains in a statement. Peroni Libera is available in four-pack formats in LCBO stores across Ontario. Image Credit: LCBO ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcohol-free Beers:** More breweries are expected to create non-alcoholic versions of their products to accommodate a growing demand for reduced alcohol consumption. - **Non-alcoholic Options:** Consumers are increasingly looking for non-alcoholic versions of their preferred alcoholic beverages, creating an opportunity for brands to expand their product lines and cater to this market. - **Healthy Lifestyle Drinks:** Beverage companies can create drinks that align with consumers' priorities for healthy lifestyles, while also providing enticing taste experiences. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can create and market alcohol-free versions of their products to cater to the growing demand for non-alcoholic options. - **Beer Industry:** Breweries can launch and promote new alcohol-free versions of their beers to tap into the market of consumers who seek out alcohol-free choices for lifestyle or health reasons. - **Retail Industry:** Retailers can curate a wider selection of non-alcoholic and low-alcohol beverages to cater to the growing demand among consumers for healthier options or for those who abstain from alcohol. ## Related on Trend Hunter - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Mediterranean-Inspired Lagers](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile-capri.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Alcohol-Free Mediterranean Beers](https://www.trendhunter.com/trends/estrella-damm-00.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md)