# Non-Alcoholic Gin Variants Pernod Ricard Launches the Zero Alcohol Beefeater 0.0% By Kanesa D | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pernod-ricard-2 References: [retailnews.asia](https://www.retailnews.asia/pernod-ricard-launches-zero-alcohol-beefeater-0-0/) & [pernod-ricard](https://www.pernod-ricard.com/en)  [Pernod Ricard](https://www.trendhunter.com/trends/beefeater-grapefruit) has expanded its zero-alcohol portfolio by introducing Beefeater 0.0%. This innovative offering retains the essence of Beefeater [London Dry Gin's](https://www.trendhunter.com/trends/haymans-london-0) renowned recipe while eliminating the alcohol content, delivering a distinctive taste without the intoxicating effects. Initially launched in Spain, Beefeater 0.0% enhances Beefeater's existing range tailored for fans of low or non-alcoholic drinks. The development aligns with Pernod Ricard's commitment to innovation, exemplified by its dedicated production line in Thuir, France, focusing on non-alcoholic drinks, research, and development. “Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol,” said Murielle Dessenis, global VP for marketing gins at [The Absolut Group](https://www.trendhunter.com/trends/beefeater-00), a company under Pernod Ricard. “We are proud to introduce an elevated option to the non-alcohol category, removing the need for consumers to compromise or miss out on the occasion.” Image Credit: Pernod Ricard ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 70% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Zero-alcohol Spirits:** The introduction of Beefeater 0.0% by Pernod Ricard showcases the growing trend of zero-alcohol spirits, providing a non-alcoholic alternative without compromising on taste. - **Non-alcoholic Innovation:** Pernod Ricard's expansion into zero-alcohol variants highlights the increasing focus on developing innovative non-alcoholic options, catering to consumers who prefer low or non-alcoholic beverages. - **Alcohol-free Beverage Market:** The launch of Beefeater 0.0% taps into the growing alcohol-free beverage market, capitalizing on the demand for alternatives that offer both flavor and zero alcohol content. ### Sectors Adopting This - **Beverage:** The introduction of zero-alcohol spirits like Beefeater 0.0% presents disruptive innovation opportunities within the beverage industry, specifically targeting consumers seeking non-alcoholic options without compromising taste. - **Alcohol Production:** The expansion of non-alcoholic offerings by Pernod Ricard indicates potential disruptive innovation opportunities within the alcohol production industry, as companies strive to meet the growing demand for alcohol-free alternatives. - **Market Research:** The rise of zero-alcohol spirits like Beefeater 0.0% creates disruptive innovation opportunities within the market research industry, necessitating analysis of consumer preferences and the development of new market insights. ## Related on Trend Hunter - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Zero-Proof Gin Cocktails](https://www.trendhunter.com/trends/romeos-gin.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md)