# Permanent Pop-Up Shops Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods By Laura McQuarrie | Published 2017-06-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/permanent-pop-up References: [psfk](https://www.psfk.com/2017/06/this-startup-believes-the-future-of-retail-is-permanent-pop-up-shops.html) & [bulletin.co](https://bulletin.co/) Although the idea of a permanent [pop-up shop](https://www.trendhunter.com/trends/oak-and-luna) might seem to contradict itself, Bulletin is a start-up company that has made a business out of offering [brick-and-mortar space](https://www.trendhunter.com/trends/outlandish) where e-retailers may choose to sell their goods for a limited amount of time. As an alternative to investing a lot of money into a long-term lease, online businesses are able to work with Bulletin to offer their exclusively web-only products to be sold. Part of the reason that so many consumers love online shopping is the extremely user-friendly, intuitive experience. In the same way that goods are neatly categorized on the web, Bulletin's stores are [curated by theme](https://www.trendhunter.com/trends/target-soho-store), such as gadgets, up-and-coming products or novelty clothing. Because consumers know the only other place that they'll be able to get the in-store items is online, they are drawn to enter the shop to see and interact with the objects in person. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Permanent Pop-up Shops:** E-commerce websites can benefit from partnering with a company like Bulletin and testing brick-and-mortar space on a temporary basis to gauge consumer demand. - **Curated Retail:** Stores like Bulletin that offer curated retail experiences by categorizing goods by theme are meeting a consumer need for an easy and intuitive shopping experience. - **Online-to-offline Retail:** By bridging the gap between online e-commerce and brick-and-mortar retail, Bulletin is taking advantage of the latest trend of bringing online retailers offline to offer consumers a multi-channel experience. ### Who This Affects Most - **E-commerce:** E-commerce companies can benefit from partnering with Bulletin and testing brick-and-mortar space on a temporary basis to gauge consumer demand. - **Retail Technology:** Technology companies in the retail industry can partner with Bulletin to offer solutions that integrate e-commerce and brick-and-mortar retail experiences. - **Retail Real Estate:** Real estate companies focused on the retail industry can benefit from offering flexible, short-term lease options to companies like Bulletin that are looking to test the waters with pop-up shops. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md)