# Scalp-Soothing Hair Dyes The Phyto Color Permanent Hair Color Dye Simultaneously Soothes the Scalp By Laura McQuarrie | Published 2021-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/permanent-hair-color-dye References: [allure](https://www.allure.com/gallery/new-hair-care-products-june-2021) & [phyto-canada](https://www.phyto-canada.ca/phytocolor-permanent-colour-dye.html) The Phyto Color Permanent Hair Color Dye goes above and beyond just depositing color in 15 shades, since it boasts benefits to support the hair and scalp. Available in 15 shades that range from light blonde and brown cappuccino to black, the permanent color hair dyes share the benefits of [botanical pigments](https://www.trendhunter.com/trends/gold-hair) that are intense but not irritating on the scalp. Thanks to an ingredient by the name of epaline, the hair dyes release [anti-irritation, anti-itching and anti-drying properties](https://www.trendhunter.com/trends/paul-mitchell-clear) for added comfort, along with hydrating jujube bark extract for extra nourishment. The ammonia-free hair dyes can be applied from root to tip and they help to provide total gray coverage at home with ease. As more people explore salon treatments that they can do themselves at home, consumers are searching for formulas that are high-impact yet gentle and beneficial. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 37% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Scalp-soothing Hair Dyes:** Hair dyes that simultaneously soothe the scalp and offer botanical benefits. - **Botanical Pigment Hair Dyes:** Hair dyes that use botanical pigments for intense color without scalp irritation. - **At-home Salon Treatments:** High-impact salon treatments that can be done at home. ### Who This Affects Most - **Beauty:** Innovative hair dyes in the beauty industry that offer scalp-soothing benefits. - **Healthcare:** Incorporating botanical extracts in healthcare products for additional skin and scalp benefits. - **Consumer Goods:** Expanding offerings in at-home salon treatments for consumers who prioritize self-care and convenience. ## Related on Trend Hunter - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Sensitive Scalp Haircare Solutions](https://www.trendhunter.com/trends/paul-mitchell-clear.md) - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Color-Preserving Hair Masks](https://www.trendhunter.com/trends/color-extend-mask.md)