# Dried Energy Meat Perky Jerky is an Energy Drink in Jerky Form By Robyn Currie | Published 2010-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perky-jerky References: [uncrate](http://www.uncrate.com/men/culture/food/perky-jerky/) & [perkyjerky](http://www.perkyjerky.com/home.php) As a writer for Trend Hunter there are a lot of different innovations that I come across that just make me scratch my head. And Perky Jerky, “the world’s first [performance enhancing meat snack](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky)” (PerkyJerky.com) is one of them. Take [regular jerky](https://www.trendhunter.com/trends/mango-habanero-beef-jerky), and add guarana to it (about 150 milligrams of caffeine per bag), and voila! You have the worst/best invention ever. Perky Jerky is perfect for the person who just doesn’t find [drinking caffeine](https://www.trendhunter.com/trends/caffeinated-chips) to be convenient enough. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Caffeinated Food:** The trend of adding caffeine to food and snacks is on the rise, creating potential opportunities for truly disruptive innovations that can revolutionize the way we consume caffeine. - **Performance Enhancing Snacks:** The trend of creating snacks that claim to improve performance and energy levels is growing, offering opportunities for innovators to come up with novel ingredients and formulations. - **Alternative Energy Sources:** The trend of exploring alternative energy sources beyond traditional drinks is gaining momentum, providing space for entrepreneurs to experiment with new and unconventional ways of delivering energy to consumers. ### Industries Being Reshaped - **Food and Beverage Industry:** With the rise of caffeinated food products, the food and beverage industry is in for a potential shakeup as new products compete for consumers' attention and loyalty. - **Sporting Goods Industry:** The trend of performance-enhancing snacks has implications for the sporting goods industry, which can partner with or create their own snacks that complement their products and reinforce their brand message. - **Energy Drink Industry:** As more alternatives to traditional energy drinks emerge, the energy drink industry will need to adapt and innovate to remain relevant and gain market share. ## Related on Trend Hunter - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Energy-Boosting Snack Bars](https://www.trendhunter.com/trends/caffeinated-energy-bar.md) - [Energizing Drink Syrups](https://www.trendhunter.com/trends/energy-syrup.md) - [Soda-Flavored Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-dr-pepper.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md)