# Revamped Flagship Menus Perkins American Food Co. is Launching a New Flagship Store in Florida By Kanesa D | Published 2025-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perkins-american-food-co References: [nrn](https://www.nrn.com/family-dining/perkins-is-testing-a-signature-cocktail-menu) & [perkinsrestaurants](https://www.perkinsrestaurants.com/)  [Perkins American Food Co.](https://www.trendhunter.com/trends/great-american-trio) is launching a [new flagship restaurant](https://www.trendhunter.com/trends/flagship-lounge) in Orlando, Florida. This follows the brand's recent rebranding back in June 2024, transforming its offerings through a new name, restaurant design, and logos. Additionally, it offers a revamped menu curated by Mindy Armstrong, vice president of menu innovation, a new beverage menu, and more exciting updates. Menu highlights include omelets, eggs benedicts and toasts, Build-Your-Own-Breakfast options, and more. Beverages span frozen margaritas and mojitos to Irish coffee freezes and boba chillers. The Perkins American brand has plans to focus on a [broader expansion in the coming months](https://www.trendhunter.com/trends/the-granola-bar), catering to a new consumer demographic while inviting existing customers back to experience its new menu offerings. Image Credit: Perkins American Food Co. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 46% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Revamped Menu Offerings:** Perkins' renewed focus on unique and customizable menu items such as 'Build-Your-Own-Breakfast' highlights the trend of personalized dining experiences. - **Innovative Beverage Creations:** The introduction of boba chillers and unique alcoholic beverages signals a shift towards creative drink options in the restaurant industry. - **Branded Restaurant Redesigns:** Perkins' comprehensive rebranding effort, including new restaurant designs and logos, reflects the growing trend of businesses seeking to refresh their brand identity. ### Where This Applies - **Casual Dining:** Perkins American Food Co.'s revamped offerings mark a push for innovation within the casual dining sector, blending familiar favorites with novel delights. - **Beverage Industry:** By expanding their drink menu to include inventive options, Perkins is tapping into the evolving beverage industry that prioritizes diverse and unique flavors. - **Restaurant Design:** The transformation of restaurant aesthetics underscores a competitive need within the industry to attract and retain customers through visually engaging spaces. ## Related on Trend Hunter - [Expansive Bacon-Themed Menus](https://www.trendhunter.com/trends/baconfest-lineup.md) - [Cake-Inspired Pancake Stacks](https://www.trendhunter.com/trends/boston-cream-pie-pancakes.md) - [All American Breakfast Platters](https://www.trendhunter.com/trends/great-american-trio.md) - [Seasonal Cinnamon Roll Lineups](https://www.trendhunter.com/trends/cinnarolls.md) - [Indulgent Seasonal Spring Menus](https://www.trendhunter.com/trends/cracker-barrel-old-country-store.md) - [Double-Decker Summer Burgers](https://www.trendhunter.com/trends/decked-out-double-burgers.md) - [Creative Pie-Inspired Doughnuts](https://www.trendhunter.com/trends/pieinspired-doughnuts.md) - [Artisan-Inspired Diner Menus](https://www.trendhunter.com/trends/dennys-permanent-menu.md) - [Melty Triple-Layer Meat Sandwiches](https://www.trendhunter.com/trends/perkins-mega-melts.md)