# Nighttime Menstruation Campaigns Bodyform's #periodsomnia Campaign Focuses on Loss of Sleep By Laura McQuarrie | Published 2022-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/periodsomnia References: [famouscampaigns](https://www.famouscampaigns.com/2022/07/periodsomnia-bodyform-launches-campaign-highlighting-nighttime-menstrual-experience/?utm_source=feedly&utm_medium=rss&utm_campaign=periodsomnia-bodyform-launches-campaign-highlighting-nighttime-menstrual-experience) & [bodyform](https://www.bodyform.co.uk/our-world/periodsomnia/)  Intimate care product provider Bodyform is highlighting #Periodsomnia with its latest campaign to bring awareness to the fact that, every night, millions and millions of people experience a [loss of sleep](https://www.trendhunter.com/trends/sleepless-lamp). Research shows that people who menstruate lose about five months of sleep over their lifetime as a result of discomfort and anxiety. The campaign shows a wide range of experiences and Bodyform was conscious to include representation for the 1% of society that are [trans men or non-binary](https://www.trendhunter.com/trends/anna-leigh-waters). With a mix of live-action, animation and thermal imagery, the campaign shares a visual depiction of what it feels like to be uncomfortable, irritated and in pain. This new campaign from Bodyform helps to promote its [new Goodnight Towel products](https://www.trendhunter.com/trends/maxi-overnight-pad). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 17% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Nighttime Menstruation Campaigns:** Campaigns that highlight the impact of menstruation on sleep disruption. - **Inclusive Advertising:** Campaigns that consciously include representation for trans men or non-binary individuals to raise awareness of their unique experiences. - **Period Discomfort Relief:** Innovative products and services designed to ease period discomfort and help improve sleep quality. ### Where This Applies - **Intimate Care Products:** Companies that manufacture and sell menstrual products and other related items for personal hygiene care. - **Advertising and Marketing:** Industry that promotes products or services through various channels including digital, print, and broadcast media. - **Consumer Goods:** Industry that produces products for household, personal, and beauty care purposes that are sold directly to customers. ## Related on Trend Hunter - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Period-Friendly Fitness Policies](https://www.trendhunter.com/trends/workout-cancellation-fees.md)