# Reusable Menstrual Underwear This Period-Proof Underwear Forgoes the Need for Pads and Tampons By Mishal Omar | Published 2016-11-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/periodproof References: [kickstarter](https://www.kickstarter.com/projects/padkix/period-of-attachment?ref=category_popular) These self proclaimed "period-proof" panties are able to ensure that women who wear them are comfortable and hygienic while on their periods. The company, Padkix, was created after research showed that in North America, more than 20 billion disposable pads and tampons are thrown in landfills each year. For a long time this was a sad but necessary action, but this [period-proof underwear](https://www.trendhunter.com/trends/step-one-period-underwear) is changing that fact. The underwear features a "super absorber" that can be attached or detached and soaks up any menstrual blood that it comes in contact with. The [reusable period-proof panties](https://www.trendhunter.com/trends/modibodi) are able to ensure that girls and women do not waste money each month buying pads and tampons. This cost-effective method of providing menstrual care is able to reduce [landfill waste](https://www.trendhunter.com/trends/natracare) – making it ideal for eco-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Menstrual Products:** The rise of reusable menstrual products, such as period-proof underwear, offers an eco-friendly and cost-effective alternative to disposable pads and tampons. - **Sustainable Fashion:** As the demand for environmentally friendly fashion increases, sustainable fashion companies can incorporate reusable menstrual products into their offerings. - **Female Empowerment:** Supporting companies that provide affordable, sustainable menstrual care can empower women and girls around the world to take control of their bodies and reduce waste. ### Industries Being Reshaped - **Feminine Hygiene:** With the increasing demand for eco-friendly menstrual products, feminine hygiene companies can innovate by incorporating reusable options into their product lines. - **Apparel:** As reusable menstrual products gain popularity, apparel companies can expand their offerings to include period-proof underwear, positioning themselves as eco-friendly and socially responsible. - **Sustainability:** Growing interest in sustainable living creates opportunities for companies to provide eco-friendly products like reusable menstrual underwear, giving consumers options to reduce waste and decrease their carbon footprint. ## Related on Trend Hunter - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/flex-reusable-disc.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md)