# Tampon-Shooting Gaming Tampon Run is a Period Video Game Aiming to Normalize Menstruation By Alyson Wyers | Published 2014-09-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/period-video-game References: [fastcoexist](http://www.fastcoexist.com/3035331/tampon-run-a-game-from-two-teenagers-who-want-you-to-know-that-periods-are-totally-normal) & [tamponrun](http://tamponrun.com) In an effort to illustrate periods are perfectly normal, two teenagers developed a period video game where you get to shoot feminine hygiene products at opponents. The objective of Tampon Run is to collect tampons and shoot them at your enemies without running out before the moon cycle comes to an end. Creators Andrea Gonzales and Sophie Houser intend to normalize tampons in video games rather than traditional weaponry (like guns). They believe it is unacceptable that menstruation is a taboo subject, noting that although the idea behind the period video game is very unusual "it’s stranger that our society has accepted and normalized guns and violence through video games, yet we still find tampons and menstruation unspeakable." The 8-bit styled game can be played online. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Period Normalization:** Developing products or services that normalize periods and female hygiene - **Unconventional Gaming:** Creating video games that tackle taboo subjects in unconventional ways - **Social Activism Gaming:** Developing games that advocate for social change or activism ### Who This Affects Most - **Gaming:** Incorporating social issues into video game development - **Feminine Hygiene:** Creating innovative feminine hygiene products that address societal taboos - **Social Media:** Using social media to promote social change or challenge societal norms ## Related on Trend Hunter - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Kid-Friendly Menstruation Books](https://www.trendhunter.com/trends/book-about-menstruation.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md)