# Humorous Period Care Campaigns Thinx's New Period Underwear is Introduced in an Ad by OBERLAND By Jana Pijak | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/period-underwear-1 References: [lbbonline](https://www.lbbonline.com/news/thinx-introduces-new-line-of-period-underwear-in-comically-candid-campaign-from-oberland)  Intimates brand [Thinx](https://www.trendhunter.com/trends/thinx) recently launched its new line of period underwear through a humorous campaign by purpose-driven ad agency OBERLAND. The ad pokes fun at the often awkward conversations most girls experience with their mothers when they first get their periods -- including chats about the correct way to wear a tampon. The 'How a New Generation Thinx' campaign features two hilarious commercials titled 'Saved by Sister' and 'Moon Landing.' While the first ad showcases Thinx' new line of [sustainable period underwear for teens](https://www.trendhunter.com/trends/tomboyx) that offer protection without the need for pads and tampons, the second follows a frustrated woman who recounts the moon landing and other technological advancements from the last 30 years, while explaining how those same advancements never happened in the [period care space](https://www.trendhunter.com/trends/menstrual-care-solutions). This comical ad series targets Gen Z consumers and encourages open conversations about menstruation without the added awkwardness. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 89% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Humorous Period Care Campaigns:** Opportunity for other period care companies to use humor to break stigmas and start open conversations about menstruation. - **Sustainable Period Products for Teens:** Opportunity for other intimated brands to create sustainable, stigma-free period products aimed at Gen Z consumers. - **Period Care Innovation:** Opportunity for interdisciplinary teams to collaborate in coming up with innovative solutions in period care space. ### Who This Affects Most - **Intimate Apparel Industry:** Intimate apparel companies can use a humorous approach in their marketing to reach Gen Z consumers and destigmatize menstruation. - **Sustainable Fashion Industry:** Sustainable fashion companies can explore creating innerwear that is eco-friendly, comfortable, and caters to period-care needs for all ages. - **Women's Healthcare Industry:** Healthcare professionals and entrepreneurs can explore innovative solutions for period care that address the environmental impact of disposables, are affordable, and cater to diverse body types and needs. ## Related on Trend Hunter - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md)