# Intercourse-Enabling Hygiene Products The Flex Company Disc Allows for Mess-Free Period Sex By Alyson Wyers | Published 2016-04-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/period-sex References: [techcrunch](http://techcrunch.com/2016/03/31/the-flex-company/?ncid=rss) & [flexfits](https://flexfits.com/) This flexible disc allows women to have period sex without the mess. The [Flex](https://www.trendhunter.com/trends/therabody1) Company provides an alternative to [tampons and other feminine hygiene products](https://www.trendhunter.com/trends/vive-for-your-v) as they temporarily stop the menstrual flow and let couples get intimate, uninterrupted. The shape contours to the body of the wearer, creating a soft barrier to the cervix that's undetectable by the female or her partner. This would also make it one of the [most comfortable options available](https://www.trendhunter.com/trends/step-one-period-underwear). The disc is supposed to be thrown out after every use. Flex is doctor-approved, and described as "safe, easy to use, BPA-free and hypo-allergenic." It's not associated with Toxic Shock Syndrome (TSS), either. This is an empowering option for couples who simply want to get physical more often and have judgement-free period sex. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Mess-free Period Sex:** The Flex Company disc enables women to have period sex without the mess, providing a disruptive innovation opportunity for intimate care products. - **Alternative Feminine Hygiene:** The Flex Company offers an alternative to traditional tampons, creating an opportunity for disruptive innovation in the feminine hygiene industry. - **Comfortable Intimate Options:** The shape-contouring disc by Flex Company provides a comfortable option for period sex, presenting an opportunity for disruptive innovation in intimacy products. ### Sectors Adopting This - **Intimate Care Products:** The Flex Company disc introduces a disruptive innovation opportunity in intimate care products by offering a mess-free option for period sex. - **Feminine Hygiene:** The Flex Company's alternative to tampons creates an opportunity for disruptive innovation in the feminine hygiene industry. - **Intimacy Products:** The comfortable disc by Flex Company offers a disruptive innovation opportunity in the intimacy products industry by enabling mess-free period sex. ## Related on Trend Hunter - [Menstrual Disc Applicators](https://www.trendhunter.com/trends/period-disc.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Connected Menstruation Products](https://www.trendhunter.com/trends/smart-menstrual-cup.md) - [Smart Menstrual Cups](https://www.trendhunter.com/trends/emm.md) - [AI-Powered Menstrual Care Systems](https://www.trendhunter.com/trends/tulipon.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md)