# Menstruation Celebration Parties The Period Party by the Period Store Honors the Time of the Month By Nicole Ballantyne-Choo | Published 2013-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/period-party References: [designtaxi](http://designtaxi.com/news/360010/A-Period-Themed-Party-That-Celebrates-Menstruation/) & [theperiodstore](http://theperiodstore.com/post?id=160) While most women dread their "time of the month," the Period Store decided to transform the negative characteristics associated with menstruation and host a fun period party. This fiesta took place on June 28, 2013, and was definitely a huge success. When people first entered the party, they were greeted with a hilarious sign that read, "are you on your period?" which automatically set the laid-back tone. To maintain the theme throughout the event, the color scheme was a bright red and all the food and drinks were inspired by this color. While this may seem a bit disturbing at first, it'd be extremely hard to resist the mouth-watering [red velvet cupcakes](https://www.trendhunter.com/trends/bloody-delicious-chocolate)! To motivate people to not be late, the first 100 guests received a favor back of goodies labeled "[go with the flow](https://www.trendhunter.com/trends/the-cycle-functional-drinks)." While the idea is quite unconventional, the period party looked like a blast, as there were fun activities like a temporary tattoo station. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Menstruation Celebration Parties:** Disruptive innovation opportunity: Creating more positive and empowering experiences around menstruation. - **Transforming Negative Associations with Menstruation:** Disruptive innovation opportunity: Developing products and services that challenge the stigma surrounding menstruation. - **Socializing Menstruation:** Disruptive innovation opportunity: Creating social spaces and events to openly discuss and celebrate menstruation. ### Sectors Adopting This - **Event Planning:** Disruptive innovation opportunity: Designing unique event experiences related to periods and menstruation. - **Food and Beverage:** Disruptive innovation opportunity: Developing themed food and drinks that embrace the concept of menstruation. - **Health and Wellness:** Disruptive innovation opportunity: Creating innovative products and services for menstrual health and well-being. ## Related on Trend Hunter - [Menstrual Product Delivery Stores](https://www.trendhunter.com/trends/zapp.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md) - [Uterus-Shaped Cereals](https://www.trendhunter.com/trends/period-crunch.md) - [Branded Period Playlists](https://www.trendhunter.com/trends/playlist-for-periods.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Kid-Friendly Menstruation Books](https://www.trendhunter.com/trends/book-about-menstruation.md)