# Menstruation Jewelry Collections This Statement-Making Period Jewelry Challenges Perceptions By Alyson Wyers | Published 2015-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/period-jewelry References: [mashable](http://mashable.com/2015/11/26/period-inspired-jewellery/) & [lili-mj](http://www.lili-mj.com/) Inspired by menstruation and "the frustrating, leaking female body," this period jewelry was created in an effort to remove the stigma associated with women's menstrual cycle. Designed by Lili Murphy-Johnson, the collection represents three different stages of [Aunt Flow's](https://www.trendhunter.com/trends/aunt-flow) visit. This includes the mood swings that can indicate pre-menstrual syndrome (PMS), sanitary products referred to by the artist as "[period paraphernalia](https://www.trendhunter.com/trends/step-one-period-underwear)" and the blood itself. The London-based period jewelry designer created a [statement necklace](https://www.trendhunter.com/trends/chiyu) to signify PMS, with a large pink bubble-like pendant that is sure to catch anyone's eye. An oversized ring looks just like a miniature pad or panty liner. A somewhat graphic ruby red brooch mimics a stain any woman will recognize. The pieces are supposed to challenge the perception of that time of month. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Period Jewelry:** Opportunity for jewelers to create unique and empowering designs inspired by menstruation. - **Breaking Stigma:** Chance for businesses to challenge societal perceptions and normalize conversations around menstruation. - **Statement Accessories:** Market for bold and eye-catching jewelry pieces that convey personal stories and experiences. ### Where This Applies - **Jewelry:** Disruptive innovation opportunities for jewelry designers to push boundaries and create unconventional designs. - **Feminine Care:** Potential for companies to develop innovative and inclusive menstrual products that cater to different needs and preferences. - **Fashion:** Scope for fashion brands to incorporate statement accessories that challenge societal norms and empower individuals. ## Related on Trend Hunter - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Uterus-Shaped Cereals](https://www.trendhunter.com/trends/period-crunch.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Connected Menstruation Products](https://www.trendhunter.com/trends/smart-menstrual-cup.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md)