# Uterus-Shaped Cereals Period Crunch by Intimina Sparks Conversations About Menstrual Matters By Laura McQuarrie | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/period-crunch References: [famouscampaigns](https://www.famouscampaigns.com/2022/05/intimate-health-brand-launch-raspberry-uterus-shaped-cereal-to-encourage-period-conversations/?utm_source=feedly&utm_medium=rss&utm_campaign=intimate-health-brand-launch-raspberry-uterus-shaped-cereal-to-encourage-period-conversations) & [intimina](https://www.intimina.com/)  Period Crunch is the conversation-starting cereal by health brand Intimina that launched as part of the ongoing Seen + Heard period positivity campaign, which normalizes and increases the visibility of menstrual wellbeing. Through its research, the brand found that 82% of people can't correctly identify where the uterus is and the uterus-shaped breakfast cereal features a box with a diagram of the female reproductive system so that people can properly learn to locate where the uterus is in the body. The brand also found that 48% of people still find themselves embarrassed to talk about matters related to menstruation and 77% of the people surveyed said they have "never talked about anything to do with menstruation at the kitchen table." ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 95% | Activity: 99% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Period Positivity:** Marketing campaigns that normalize menstruation and promote product innovation, such as menstrual health and digital wellness tools. - **Anatomical Education:** Innovative products that provide educational opportunities about biological systems through unconventional means, such as uterus-shaped cereals. - **Taboo-breaking Advertising Campaigns:** Advertising that challenges traditional taboos, such as periods, and promotes greater visibility and acceptance of marginalized communities. ### Who This Affects Most - **Food and Beverage:** Opportunities for creative product design and packaging that educate the public about important health issues. - **Health and Wellness:** Tools and resources that promote sexual and reproductive health education, including tools that facilitate more open conversation around menstruation. - **Marketing and Advertising:** New and innovative ways to capture consumer's attention through campaigns that challenge traditional gender norms and taboos. ## Related on Trend Hunter - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Women-Supporting Functional Food Brands](https://www.trendhunter.com/trends/old-mill-goods.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Motherhood Cereal Boxes](https://www.trendhunter.com/trends/special-for-a-reason.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Period-Friendly Fitness Policies](https://www.trendhunter.com/trends/workout-cancellation-fees.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Gen Z-Focused Menstrual Care](https://www.trendhunter.com/trends/cycl.md)