# Collaborative Streetwear Pop-Ups Anti Social Social Club and Period Correct are Planning an Event By Riley von Niessen | Published 2016-08-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/period-correct References: [hypebeast](http://hypebeast.com/2016/8/anti-social-social-club-period-correct-pop-up-shop) & [instagram](https://www.instagram.com/antisocialsocialclub/) Following a former partnership, [Anti Social Social Club](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar) and Period Correct are set to join forces again to bring streetwear fans another [pop-up](https://www.trendhunter.com/trends/wynn-palace-macau-popup). Although it's not totally clear what kind of merchandise the two brands will be offering, Anti Social Social Club has released images of a [BMW](https://www.trendhunter.com/trends/spirit-of-ecstussy) M3 E30 that's covered in its logo and the words "Enough of You" on the door. As HYPEBEAST speculates, this is likely to be a signifier of the theme that the apparel will surround. In order for Anti Social Social Club and Period Correct fans to get their hands on the merchandise from the limited-time shop, they'll need to get Costa Mesa, California in time for August 27th. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear Pop-ups:** Disruptive innovation opportunity: Brands can create exclusive merchandises and partnerships to generate hype and increase brand awareness. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity: Brands can collaborate with other fashion labels to create unique and limited-edition collections, attracting a wider customer base. - **Automotive Industry:** Disruptive innovation opportunity: Brands can explore collaborations with streetwear and fashion brands to create custom and branded vehicles, appealing to the younger demographic. - **Retail Industry:** Disruptive innovation opportunity: Pop-up shops can be utilized by brands to create a sense of urgency and exclusivity, driving sales and creating a unique shopping experience. ## Related on Trend Hunter - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Graphic Luxurious Accessory Collabs](https://www.trendhunter.com/trends/anti-social-social-club-5.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md)