# Spicy Limited-Edition Rices The Tilda Peri Peri Basmati Rice is Infused with Fragrant Herbs By Michael Hemsworth | Published 2018-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peri-peri-basmati-rice References: [foodbev](https://www.foodbev.com/news/rice-brand-tilda-launches-limited-edition-peri-peri-basmati-rice/) & [tilda](https://www.tilda.com) The Tilda Peri Peri Basmati Rice has been announced by the brand as the latest flavor option that will offer consumers a [ready-to-heat side dish](https://www.trendhunter.com/trends/rice-sides) option that goes great with their choice of main. The product is made using streamed basmati rice that has been combined with red and green peppers along with garlic, chili, oregano, onion and lemon juice. This creates a fragrant, spicy dish that speaks to the growing consumer preference for [convenient foods that incorporate international flavor](https://www.trendhunter.com/trends/singleserve-rice-cup) that is otherwise confined to authentic restaurants. The Tilda Peri Peri Basmati Rice was explained by Head of Innovation at Tilda, Camilla Sheeley, who said, "Our customers and panel unanimously decided on Peri Peri – the bold flavour we’ve come to know and love through casual dining. This versatile, savory recipe rice is packed with flavor, heat and no artificial ingredients for consumers to enjoy within the convenience of their own homes." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Ready-to-eat Foods:** There is an opportunity for food companies to create more spicy ready-to-eat food options that cater to the growing consumer preference for convenient foods that incorporate international flavors. - **International Flavor Infusions:** There is an opportunity for food companies to incorporate international flavor infusions in their products to appeal to consumers who want to experience flavors that are typically found in authentic restaurants. - **Consumer-driven Flavor Innovation:** There is an opportunity for food companies to listen to their customer's input to create new and innovative flavors that cater to their changing preferences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of convenient and flavorful ready-to-eat foods with international flavors. - **Food Manufacturing:** Food manufacturers could capitalize on consumer-driven flavor innovation by leveraging customer feedback to create new flavor options for their products. - **Spices and Seasonings:** The spices and seasonings industry can leverage the trend of incorporating international flavors in foods by developing and marketing new and unique blends that appeal to customers. ## Related on Trend Hunter - [International Cuisine Side Dishes](https://www.trendhunter.com/trends/tilda-tasty-sides.md) - [Heat-and-Eat Indian Rices](https://www.trendhunter.com/trends/tilda-saag-aloo-rice.md) - [Microwaveable Katsu Curry Rices](https://www.trendhunter.com/trends/tilda-limited-edition-katsu-curry-rice.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Single-Serve Rice Pots](https://www.trendhunter.com/trends/tilda-rice-pots.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Kid-Friendly Rice Meal Ranges](https://www.trendhunter.com/trends/tilda-taste-travellers.md) - [Tex-Mex-Inspired Basmati Rices](https://www.trendhunter.com/trends/royal-white-queso-jalapeo-basmati-rice.md) - [Heat-and-Eat Jambalaya Dishes](https://www.trendhunter.com/trends/tilda-cajun-jambalaya-rice.md)