# Brush-On Perfume Tubes The Lily Absolu Eau de Parfum is Packaged in a Refillable Squeeze Tube By Laura McQuarrie | Published 2021-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-tube References: [premiumbeautynews](https://www.premiumbeautynews.com/en/o-boticario-chooses-an-eco) For the brush-on version of the Lily Absolu Eau de Parfum, [O Boticário](https://www.trendhunter.com/trends/vegetable-based-scents) opted for a perfume tube format that's refillable and made from recycled materials. The Squeeze’n Tint tube by [Cosmogen](https://www.trendhunter.com/trends/pharma-care) boasts a patented rotating closure system that makes the product easy to apply, then close without the worry of leaks. Unlike the average perfume bottle, this [brush-on packaging](https://www.trendhunter.com/trends/zara-jo-malone) provides a unique new sensory experience. The Lily Absolu Eau de Parfum Pincel fragrance itself comes from the lily growing in the beauty brand's garden, Jardim do Boticário, in Grasse, France. Since the product is more concentrated, it's quick-drying on the skin, and also long-lasting. The brush-on applicator also helps to make the experience of applying the fragrance more precise. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 84% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Perfume Packaging:** Using refillable squeeze tubes for perfumes can reduce waste and promote sustainability. - **New Sensory Packagings:** Packaging innovations, such as brush-on applicators, can provide a unique sensory experience for the consumers. - **Concentrated Fragrances:** Concentrated fragrances can provide more long-lasting scents and reduce the amount of product needed, promoting sustainability. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can consider using refillable packaging and innovative applicators to appeal to eco-conscious consumers and stand out in the market. - **Packaging:** The packaging industry can develop new and innovative packaging solutions, such as patented rotating closures, to promote convenience and a unique sensory experience. - **Sustainability:** The sustainability industry can promote the use of concentrated scents and refillable packaging as part of eco-friendly consumption practices. ## Related on Trend Hunter - [Precision Perfume Gels](https://www.trendhunter.com/trends/geka.md) - [Refillable Flower-Mimicked Fragrance Bottles](https://www.trendhunter.com/trends/aptar-beauty.md) - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Designer Perfume Packaging Innovations](https://www.trendhunter.com/trends/miss-dior-perfume.md)