# Curated Perfume Subscriptions Yú Parfums Shares "Chapters" with Different Hero Ingredients By Laura McQuarrie | Published 2020-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-subscription References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_fragrance_subscription_brand_Y_makes_debut/172057) & [yuparfums](https://www.yuparfums.com/) Yú Parfums shares bi-monthly perfume subscriptions so that it's easy to continually discover new editions of the brand's own cruelty-free and [vegan scents](https://www.trendhunter.com/trends/skylar-perfume). The first [trio of scents](https://www.trendhunter.com/trends/fragrance-trio) found in Edition 1 was inspired by the "fluidity of the woods" and it unites fine raw ingredients like cedarwood, moss and pink pepper. Each launch shares a different "chapter" that shares scents in the form of [gender-neutral perfumes](https://www.trendhunter.com/trends/arkive-makes-scents-collection) and a refillable atomizer. Chapter I focuses on cedarwood as the main ingredient, followed by other complementary notes of suede and cardamom. In Chapter II, sandalwood bergamot tea, violet leaf and geranium and pine offer a completely different aromatic experience. Chapter III puts the focus on earthy patchouli, making it possible for people to explore a world of scents from the comfort of home. Image Credit: Yú Parfums ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Curated Perfume Subscriptions:** Opportunity to disrupt the traditional fragrance industry by offering curated perfume subscriptions that provide customers with a continual discovery of new scents. - **Gender-neutral Perfumes:** Opportunity to tap into the growing demand for gender-neutral fragrances and offer scents that appeal to a wider range of consumers. - **Refillable Atomizers:** Opportunity to capitalize on sustainability and offer refillable atomizers that reduce waste and provide customers with a convenient way to carry their favorite perfumes. ### Sectors Adopting This - **Fragrance:** Opportunity for fragrance companies to leverage curated perfume subscriptions and tap into the growing interest in personalized and unique scents. - **E-commerce:** Opportunity for e-commerce platforms to partner with perfume subscription services and offer customers a seamless online shopping experience for fragrance discovery. - **Sustainability:** Opportunity for eco-friendly companies to innovate in the fragrance industry by offering refillable atomizers and promoting sustainable fragrance consumption. ## Related on Trend Hunter - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Perfume Sampling Sets](https://www.trendhunter.com/trends/heretic-parfum.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Uplifting Yuzu Fragrances](https://www.trendhunter.com/trends/youzu.md)