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# Wooden Holiday Perfume Boxes
Byredo's New Perfume Gift Sets Draw on the Spirit of Madhubani

By Katherine Pendrill | Published 2021-12-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-gift-sets
References: [hypebae](https://hypebae.com/2021/12/byredo-holiday-gift-sets-makeup-perfume-candle)

If you're looking for a last-minute gift, [Byredo's](https://www.trendhunter.com/trends/symphonique) new perfume gift sets are the perfect option.

Following the release of Mumbai Noise – which became an instant hit – Byredo has launched a series of eye-catching perfume gift sets that draw inspiration from traditional South Asian art practices. These sets are comprised of five different wooden boxes, with each one dedicated to a different theme. For instance, the vanity section features lipsticks, eyeshadows, mascara, brushes, and a compact mirror. There's also a dedicated [lipstick box](https://www.trendhunter.com/trends/four-essential-sets) that features classic Byredo shades such as 'Dancehall Queen.' On the exterior, each box is decorated with colorful panels of vibrant Madhubani art, which is a painting technique that relies on the use of natural dyes to create powerful folk art.

The Byredo gift sets are currently available from the brand's website.

Image Credit: Byredo

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 50% | Activity: 51% | Freshness: 11%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Packaging:** Byredo's use of wooden boxes for their perfume gift sets highlights a growing trend towards eco-friendly and sustainable packaging options.
- **Incorporating Traditional Art Practices:** Byredo's decision to incorporate traditional South Asian art practices into their perfume gift sets speaks to a larger trend of incorporating cultural practices into modern design.
- **Personalized Beauty Bundles:** By offering a variety of themed gift sets, including a vanity section and lipstick box, Byredo taps into the trend of personalized beauty bundles that cater to individual preferences and needs.

### Sectors Adopting This

- **Beauty and Personal Care:** The beauty industry can incorporate eco-friendly packaging and personalization to offer customizable and sustainable beauty bundles.
- **Handicrafts:** Byredo's use of Madhubani art highlights an opportunity for the handicrafts industry to collaborate with modern design brands.
- **Sustainable Packaging:** As more companies embrace sustainable packaging options, the sustainable packaging industry can capitalize on this trend by offering innovative and environmentally-friendly packaging solutions.

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