# Retail Perfume Galleries Lush Cosmetics and Studio Xag Created a Perfume Gallery Installation By Laura McQuarrie | Published 2016-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-gallery References: [eventmagazine](http://www.eventmagazine.co.uk/lush-unveils-perfume-focused-installation-oxford-street/brands/article/1380262) & [uk.lush](https://uk.lush.com/) 'The Gorilla Gallery' is a new perfume gallery that provides visitors insights on the art of fragrance. In collaboration with [Studio Xag](https://www.trendhunter.com/trends/lush-hour), the installation was created inside the [Lush Cosmetics Oxford](https://www.trendhunter.com/trends/scent-sanctuary) location in London. The artful experience takes visitors through two of Lush Cosmetics' most popular Gorilla Perfumes, namely '[The Sun](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival)' and 'The Smell of Freedom.' Inside the perfume gallery exhibition, the public have the chance to explore the history of the products alongside an assortment of artwork and the fragrances themselves. Lush Cosmetics is no stranger to experiential marketing. Just a few months earlier, the retailer transformed the basement of its store into an interactive cinema that paired classic Christmas movies with a specially curated collection of comforting scents to enhance the viewing experience. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Experiential Fragrance Galleries:** Creating immersive experiences that showcase the history and art of fragrance to enhance customer engagement. - **Multisensory Retail Displays:** Designing interactive displays that stimulate multiple senses to create unique shopping experiences. - **Artistic Product Installations:** Incorporating creative art installations into retail spaces to elevate product displays and foster emotional connections. ### Industries Being Reshaped - **Retail:** Brands can use experiential fragrance galleries and multisensory displays to differentiate themselves and drive foot traffic to brick-and-mortar stores. - **Beauty:** Offering customers a unique, immersive fragrance experience can help beauty brands stand out in a crowded and competitive market. - **Art:** Collaborating with artists to create artistic product installations can create unique gallery-like shopping experiences and attract new customers to retail spaces. ## Related on Trend Hunter - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Curated Artisanal Perfume Collections](https://www.trendhunter.com/trends/artisanal-perfumery.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md)