# Interactive Fragrance Cabinets The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display By Laura McQuarrie | Published 2018-11-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-display References: [vimeo](https://vimeo.com/298628256) & [perchinteractive](https://www.perchinteractive.com/solution/) Perch, a leading provider of interactive physical and digital displays for retail marketing, created the [Jo Malone](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor) Fragrance Combining Cabinet as an innovative perfume display and a powerful way to communicate aromatic experiences with visuals. As one's sense of smell is deeply connected to the part of the brain that processes memories and emotions, individuals can have profoundly different experiences to the same scents. With this [dynamic fragrance display](https://www.trendhunter.com/trends/kaorium), consumers are able to [pick up various product packages](https://www.trendhunter.com/trends/scentseal) and without even having to open a bottle's cap, get a sense of the essence of each scent. While the scents are botanically based, some are represented by bright pink flowers and others seem to come off as more herbaceous or bright, citrusy and fresh. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 28% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Fragrance Displays:** Creating interactive displays that allow consumers to experience scents without opening product packaging. - **Multi-sensory Retail Marketing:** Utilizing sensory experiences to engage and communicate with consumers in a more powerful way. - **Personalized Fragrance Experiences:** Customizing fragrance combinations based on individual preferences and memories. ### Where This Applies - **Retail Marketing:** Incorporating interactive displays and multi-sensory experiences into retail marketing strategies. - **Perfume Industry:** Innovating perfume packaging and display designs to enhance consumer engagement and product discovery. - **Consumer Goods:** Developing personalized fragrance experiences that cater to individual preferences and emotions. ## Related on Trend Hunter - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md)