# Purse-Shaped Perfumes Marc Jacobs' Perfume Bottle Packaging Resembles a Miniature Handbag By Laura McQuarrie | Published 2015-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfume-bottle-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/marc-jacobs-decadence.html) & [marcjacobsfragrances](http://www.marcjacobsfragrances.com/) As well as being able to look forward to a new fragrance from the Marc Jacobs brand in the fall, fans of the designer are already eyeing the novel perfume packaging. Marc Jacobs' Decadence is packaged in the shape of a small rectangular handbag, complete with a gold chain and silk tassel that completes the look of a purse. The lid of the perfume even mimics a bag's front closure with a mock python skin detailing. Although the packaging for the Daisy perfume is one of the most iconic Marc Jacobs' fragrance packages, Decadence could become a new favorite, especially if it is recreated with special edition colors, patterns and fragrances for seasons and annual occasions. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Packaging:** Incorporating unique and innovative packaging designs, such as purse-shaped perfume bottles, can provide a luxurious and memorable experience for consumers. - **Fashion-inspired Fragrances:** Creating fragrances that are inspired by fashion brands and incorporate their signature elements, like handbag-shaped bottles, can attract fans and collectors. - **Limited Edition Collaborations:** Collaborating with fashion designers to create special edition perfume bottles can generate excitement, exclusivity, and increased sales for both the fragrance and fashion industries. ### Who This Affects Most - **Beauty and Fragrance:** The beauty and fragrance industry can explore unique packaging designs and fashion-inspired collaborations to create unique experiences for consumers. - **Fashion and Luxury:** Fashion brands can expand their product offerings by partnering with fragrance companies to create signature scents with innovative packaging designs. - **Collectibles and Memorabilia:** The collectibles and memorabilia industry can tap into the fan culture of fashion brands by creating limited edition fragrance collaborations that target avid collectors. ## Related on Trend Hunter - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Soft Floral Perfume Sets](https://www.trendhunter.com/trends/mini-holiday-gift-set.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Designer Perfume Packaging Innovations](https://www.trendhunter.com/trends/miss-dior-perfume.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Engravable Triangle Perfumes](https://www.trendhunter.com/trends/prada-paradoxe.md)