# No-Branding Perfume Shops Perfumarie Eliminates All the Branding So Users Can Focus on Scent By Ell Smith | Published 2018-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perfumarie References: [psfk](https://www.psfk.com/2018/01/perfume-store-hides-branding-focus-scents.html) Perfumarie is a new [concept perfume shop](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store) that's aiming to redefine the way individuals consume products through eliminating designer branding and logos. Mindy Yang, the store's owner, believes the system enables an individual to shop with all their senses, ultimately finding a fragrance that best suits them. Inside the store, guests will find an inventory of 32 different products available to sample. After testing all of the desired products, individuals can select their favorite two. At the end of the month, Yang will hold an in-store cocktail party, in which she will reveal what products were under what taps. This [multi-sensory experience](https://www.trendhunter.com/trends/mega-experience-center) could result in a brand-loving individual walking away with a no-name perfume, or with an individual with simple tastes, exiting wearing [Chanel](https://www.trendhunter.com/trends/art-of-perfuming). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **No-branding Retail:** Opportunity for retailers to create an immersive shopping experience by eliminating branding and logos. - **Multi-sensory Shopping:** Opportunity to cater to consumers' senses and create unique product discovery experiences. - **Personalized Fragrance:** Opportunity to offer customized perfume options based on individual preferences and favorite scents. ### Industries Being Reshaped - **Retail:** Retailers can explore the concept of no-branding stores to attract customers seeking unique shopping experiences. - **Beauty:** Beauty brands can adopt multi-sensory strategies to engage customers and offer personalized fragrance options. - **Hospitality:** Hotels and resorts can incorporate multi-sensory elements into their guest experiences, including personalized fragrances. ## Related on Trend Hunter - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md)