# Performance-Enhancing Yoga Apparel Lines Nike's Yoga Collection Offers Style and Comfort By Ell Smith | Published 2019-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/performanceenhancing-yoga-apparel-lines-nikes-yoga-collection-offers-style- References: [hypebae](https://hypebae.com/2019/1/nike-yoga-line-sports-bra-leggings) & [nike](https://www.nike.com/?cp=gsns_aff_rak_9ieob0c66Uo&ranMID=41134&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-sbno5s2hIQ4N6ttSf0fLMw) [Nike's](https://www.trendhunter.com/trends/wellness-collective) yoga collection will serve as the sportswear brand's first apparel-only line dedicated to the sport, offering athletes a [complete collection of all the essentials](https://www.trendhunter.com/trends/activewear-essentials) one might need to practice in style. The line caters to both high-performing and hobbyist yogis, offering everything from [leggings to long-sleeved tops](https://www.trendhunter.com/trends/fresh-athleisure-collection). Each piece features a gray or black colorway, allowing consumers to mix-and-match. Yoga demands a diverse range of movements, and this line was designed with that in mind, offering a comfortable and breathable experience. In addition to the clothing, Nike has released a new workout series on its app entitled “Enhance Your Training with Yoga.” Like the other workouts in the app, this one helps users set and achieve personal goals. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Performance-enhancing Yoga Apparel:** Opportunity to create technologically advanced yoga apparel that improves performance and comfort. - **Athletic Apparel for Yoga:** Opportunity to create stylish and functional athletic wear specifically designed for yoga practitioners. - **Yoga-focused Workout Programs:** Opportunity to develop workout programs that integrate yoga for enhanced performance and personal goal achievement. ### Who This Affects Most - **Sportswear Manufacturing:** Disruptive innovation opportunity in developing specialized yoga apparel lines with advanced features for improved performance. - **Athletic Retail:** Disruptive innovation opportunity in creating a dedicated retail space for yoga practitioners, offering a wide range of performance-enhancing yoga apparel. - **Digital Fitness Platforms:** Disruptive innovation opportunity in integrating yoga-focused workout programs into fitness apps to cater to a growing demand for holistic exercise routines. ## Related on Trend Hunter - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Automotive-Inspired Yoga Gear](https://www.trendhunter.com/trends/yoga-capsule-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Mindful Athletic Brand Initiatives](https://www.trendhunter.com/trends/wellness-collective.md)