# Chic Minimalist Technical Wear Performance Wear Brand Arc'teryx Veilance Boasts Slick Luxury By Kalin Ned | Published 2019-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/performance-wear-brand References: [hypebeast](https://hypebeast.com/2019/6/veilance-spring-summer-2020-collection-lookbook) & [veilance](https://www.veilance.com/ca/en/) Veilance is the high-end imprint of popular performance wear brand Arc'teryx. Recently debuting a wide range of technical outerwear and clothing for the Spring/Summer 2020 season, the offerings by the Vancouver-based label still uphold extreme minimalism — a style that Veilance has come to be known for over the years it has been active. The performance wear brand utilizes a subdued color palette, spotlighting some interesting colors along the way. The maroon-like nuance is a great example of this. Aside from the stylistic properties of the offerings, Veilance also boasts strong, performance-ready features — from "innovative 3D ergonomic patterning and laminated construction" for the likes of the pants and the jackets to Gore-Tex materials ensuring the lifetime waterproofness of the outerwear. The collection is expected to officially drop by January 2020. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Technical Wear:** Opportunity for brands to create performance wear with a minimalist aesthetic, combining style and functionality. - **Subdued Color Palette:** Opportunity for brands to experiment with interesting and unique color choices in their technical wear collections. - **Performance-ready Features:** Opportunity for brands to incorporate innovative design elements and high-performance materials into their outerwear and clothing. ### Who This Affects Most - **Fashion:** Fashion brands can explore the market for minimalist technical wear that appeals to fashion-conscious consumers. - **Outdoor Recreation:** Companies in the outdoor recreation industry can develop performance wear that combines functionality and style for outdoor enthusiasts. - **Sportswear:** Sportswear brands can incorporate performance-ready features in their products to cater to the needs of athletes and active individuals. ## Related on Trend Hunter - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Mountain-Ready Footwear Ranges](https://www.trendhunter.com/trends/arcteryx-footwear.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Performance-Driven Footwear Launches](https://www.trendhunter.com/trends/arcteryx-launches-the-konseal-shoe.md)