# Performance Water Beverages Talking Rain Elevate Contains Caffeine, Electrolytes & L-Theanine By Laura McQuarrie | Published 2020-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-water-beverage References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4150-new-on-the-shelves) & [talkingrain](https://www.talkingrain.com/) [Talking](https://www.trendhunter.com/trends/sparkling-ice-caffeine) Rain Beverage Co. is introducing Talking Rain Elevate as a hybrid, non-carbonated performance water beverage that's sold in a unique canned format. The naturally flavored beverages are available in varieties like Mango Fusion, Power Punch and Triple Berry, each of which comes in a 16-ounce can containing caffeine, electrolytes and L-theanine. Thanks to their unique mix of ingredients, the five-calorie, no-sugar beverages set themselves apart from other [enriched bottled water beverages](https://www.trendhunter.com/trends/boost-water) and energy drinks that are sold by the can. By offering hydrating and replenishing benefits, the better-for-you beverages have the potential to appeal to active consumers who are looking for something different to power their days. Image Credit: Talking Rain Beverage Co. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 58% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Performance Water Beverages:** Talking Rain Elevate introduces a hybrid, non-carbonated performance water beverage in a unique canned format, appealing to active consumers. - **Enriched Bottled Water Beverages:** Talking Rain Elevate's mix of caffeine, electrolytes, and L-theanine sets it apart from other enriched bottled water beverages, providing a disruptive innovation opportunity. - **Energy Drinks:** Talking Rain Elevate's unique blend of ingredients positions it as a potential alternative to traditional energy drinks, creating a disruptive innovation opportunity. ### Who This Affects Most - **Beverage Industry:** Talking Rain Elevate's introduction of performance water beverages presents opportunities for growth and innovation within the beverage industry. - **Health and Wellness Industry:** Talking Rain Elevate's better-for-you attributes and unique mix of ingredients align with the growing demand for health-conscious products, offering a disruptive innovation opportunity within the health and wellness industry. - **Fitness Industry:** Talking Rain Elevate's combination of hydration, replenishment, and performance-enhancing ingredients makes it a potential game-changer in the fitness industry, creating opportunities for disruptive innovation. ## Related on Trend Hunter - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Anytime Hydration Beverages](https://www.trendhunter.com/trends/leisure-project.md) - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md)