# Multifunctional Performance Sunscreens 2XP Sunscreen's Products Offer More Than Sun Protection By Laura McQuarrie | Published 2019-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-sunscreen References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/05/2xp-sunscreen.html) & [2xp.au](https://www.2xp.com.au/) 2XP Sunscreen's high-performance sunscreen products were created in collaboration with Surfing Australia and help to deliver more than just basic sun protection. The high-quality, long-lasting, fragrance-free and paraben-free sun care formulas have a non-greasy feel and promise not to irritate the skin or eyes. All of the brand's performance sunscreen products deliver SPF50+ protection, which is effective for shielding the skin from both UVA and UVB rays. The brand's products are divided into categories like Hydrate, Perform and Protect, which are suited to more than just essential sun care. While the SPF50+ Hydrate products are lightweight and help to neutralize the dehydrating effects of being exposed to the elements, the Groms face and body sunscreen products are specifically suited to the needs of active kids, including those with sensitive skin. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Sunscreen:** Increased demand for multifunctional sunscreen with long-lasting and non-greasy feel creates opportunity for developing innovative formulas. - **Categorization of Sunscreen:** Segmenting sunscreen products for specific needs, like hydrating or performing, presents an opportunity to offer targeted solutions to customers. - **Performance Sunscreen Collaboration:** Collaborating with industry-specific brands can lead to the development of high-performance, specialized sunscreen products with unique benefits. ### Industries Being Reshaped - **Skincare:** Opportunities exist to develop sunscreen products with additional skincare benefits besides sun protection. - **Sports and Activities:** Catering to the specific sunscreen needs of active individuals, such as athletes and outdoor enthusiasts, presents a niche market opportunity for performance sunscreen products. - **Childcare:** There is a demand for specialized sun care products for children with sensitive skin that offer effective protection and comfort during outdoor activities. ## Related on Trend Hunter - [Advanced Sun Care Solutions](https://www.trendhunter.com/trends/advanced-sun-care.md) - [Aromatic Sun Protection Cosmetics](https://www.trendhunter.com/trends/sunsense3-sun-protection-products.md) - [Performance-Driven Sunscreen Formulas](https://www.trendhunter.com/trends/skinscreens.md) - [High-Performance Sunscreens](https://www.trendhunter.com/trends/freaks-of-nature-sunscreen.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Jelly Multi-Shield Sunscreens](https://www.trendhunter.com/trends/jelly-multi-shield-sunscreen.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md) - [Dual-Defense Suncare Collections](https://www.trendhunter.com/trends/daily-prevention.md)