# Performance-Enhancing Smoothies Robeks Just Launched New Performance Smoothies and Boosts By Katherine Pendrill | Published 2024-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-smoothies References: [fastfoodclub](https://www.fastfoodclub.com/p/robeks-introduces-brand-new-performance-smoothies-and-functional-boosts/)  With the Olympics just around the corner, [Robeks](https://www.trendhunter.com/trends/limited-time-smoothies) is helping consumers embrace their own personal best performance with its new Performance Smoothies and Boosts. Starting on April 2, 2024, Robeks began rolling out a refreshed menu powered by four brand-new smoothies, as well as three new premium proprietary Boosts. All of these new offerings are meant to fuel performance and recovery by promoting heart health and electrolyte integration. For instance, BraveHeart Smoothie, featuring the brand's new Heart Beet formula, which is designed with heart-healthy vitamins and minerals. On the other hand, the new Cookie Monster Smoothie can help with workout recovery thanks to the addition of [recovery-boosting whey protein](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies). As Mitch Baker, Vice President of Marketing at Robeks, says of the new Performance Smoothies and Boosts, "Whether you’re seeking a [protein-packed boost](https://www.trendhunter.com/trends/highprotein-smoothie), antioxidant-rich options, immune support, post-workout recovery or just an infusion of hydration, we set the gold standard in performance-based smoothies.” Image Credit: Robeks ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 37% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Performance-based Smoothies:** Revolutionize consumer health by offering performance-based smoothies with heart-healthy vitamins and minerals. - **Premium Proprietary Boosts:** Innovate the market by introducing premium proprietary boosts for enhanced performance and recovery. - **Menu Refreshes and New Offerings:** Drive business growth through menu refreshes and new smoothie options that cater to performance and recovery needs. ### Who This Affects Most - **Food and Beverage:** Transform the food and beverage industry by creating functional performance-enhancing smoothies for health-conscious consumers. - **Fitness and Wellness:** Explore opportunities in the fitness and wellness industry by providing products that support workout recovery and performance optimization. - **Nutritional Supplements:** Tap into the nutritional supplements market with innovative proprietary boosts designed to boost immunity and aid in recovery. ## Related on Trend Hunter - [Sour Superfood Smoothies](https://www.trendhunter.com/trends/limited-time-smoothies.md) - [Nutritious Post-Workout Smoothies](https://www.trendhunter.com/trends/postworkout-smoothie.md) - [Permissibly Indulgent Smoothie Bowls](https://www.trendhunter.com/trends/robeks-bowls.md) - [Turmeric-Infused Summer Smoothies](https://www.trendhunter.com/trends/electric-sunshine.md) - [Immunity-Enhancing Pumpkin Smoothie](https://www.trendhunter.com/trends/perfectly-pumpkin-plus-smoothie.md) - [Recovery-Promoting Blueberry Smoothies](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md) - [Autumnally Flavored Smoothie Menus](https://www.trendhunter.com/trends/robeks-smoothies.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md)