<!-- canonical: https://www.trendhunter.com/trends/performance-shoe -->
<!-- robots: noindex -->

# Plant-Based Performance Shoes
VIVOBAREFOOT's Primus Lite II Bio is Made with Renewable Materials

By Laura McQuarrie | Published 2019-05-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/performance-shoe
References: [prnewswire](https://www.prnewswire.com/news-releases/vivobarefoot-launches-plant-based-primus-lite-ii-bio-shoe-on-the-heels-of-sustainability-research-300853287.html) & [vivobarefoot](https://www.vivobarefoot.com/us/primusbio)

There are plenty of footwear brands producing ethical and sustainable shoes but finding these traits within the category of performance shoes can be a challenge—fortunately, [VIVOBAREFOOT](https://www.trendhunter.com/trends/flexible-barefoot-footwear) is now introducing its innovative new Primus Lite II Bio as one of the world's first [plant-based performance shoes](https://www.trendhunter.com/trends/norda-001a). These unisex and vegan shoes are made with over more than 30% renewable plant-based materials, including Bio TPU made from yellow dent field corn, natural rubber and [harvested algae called Bloom](https://www.trendhunter.com/trends/vegan-slippers). Thanks to its unique materials, the sustainable and highly efficient shoe design weighs about 10% less than today's standard performance shoes.

The Primus Lite II Bio is now available as part of a limited run and represents VIVOBAREFOOT's goal of working towards using 100% bio-based materials in future versions of the product.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Performance Shoes:** The use of renewable materials in performance shoes can disrupt the traditional footwear industry and appeal to eco-conscious consumers.
- **Bio TPU:** The use of Bio TPU made from yellow dent field corn can disrupt the synthetic plastics industry by providing a sustainable alternative for materials.
- **Lightweight Performance Shoes:** The innovation of using harvested algae called Bloom in the design of shoes can lead to the creation of more lightweight and efficient performance shoes.

### Where This Applies

- **Footwear:** Footwear companies looking to appeal to eco-conscious consumers can innovate by using renewable and sustainable materials in their products.
- **Renewable Materials:** The use of renewable materials in various industries such as fashion and automotive can disrupt traditional manufacturing methods and provide eco-friendly solutions to consumers.
- **Synthetic Plastics:** The emergence of sustainable alternatives to synthetic plastics, such as Bio TPU made from renewable materials, can disrupt the synthetic plastics industry and provide greener alternatives for consumers.

## Related on Trend Hunter

- [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md)
- [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md)
- [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md)
- [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md)
- [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md)
- [Flexible Barefoot Footwear](https://www.trendhunter.com/trends/flexible-barefoot-footwear.md)
- [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)
- [Flexible Ergonomically Designed Shoes](https://www.trendhunter.com/trends/vlomfy-actmos.md)
- [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md)
