# Vibrant Performance Shell Jackets Palace Taps GORE-TEX for a High-Tech Holiday 2018 Line By Kalin Ned | Published 2018-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-shell-jacket References: [highsnobiety](https://www.highsnobiety.com/p/palace-gore-tex-jackets-hats-winter-2018/#slide-23) & [palaceskateboards](https://www.palaceskateboards.com/) With the 2018/2019 winter sports season just around the corner, the performance shell jackets are beginning to hit the market. The drop by celebrated skateboard and streetwear brand Palace features a selection of [vibrantly printed outerwear](https://www.trendhunter.com/trends/grottoflage), as well as four matching bucket hats for maximum effect. The label makes its performance shell jackets available in four intense patterns and the garments boast helpful features like zipped, water-sealed zippers and cinch chords. What's more, for its Holiday 2018 collection, Palace partners up with GORE-TEX to provide its wearers with the highest possible degree. The branded membrane has been known to be the most [waterproof and breathable fabric](https://www.trendhunter.com/trends/montane-phase) on the market, assuring wearers stay warm and dry throughout activities. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 98% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Performance Shell Jackets:** Opportunity: Develop innovative patterns and prints for performance shell jackets to cater to the growing demand for vibrant and eye-catching outerwear in the winter sports market. - **High-tech Outerwear:** Opportunity: Collaborate with innovative material suppliers like GORE-TEX to create high-performance shell jackets that offer superior waterproofing and breathability for outdoor enthusiasts. - **Streetwear Collaboration:** Opportunity: Partner with popular streetwear brands like Palace to create limited edition performance shell jackets that combine style and functionality, targeting fashion-conscious consumers. ### Industries Being Reshaped - **Winter Sports:** Opportunity: Develop advanced performance shell jackets for winter sports athletes that offer enhanced mobility, protection, and style. - **Outdoor Apparel:** Opportunity: Improve the design and functionality of performance shell jackets to cater to the demands of outdoor enthusiasts seeking durable, weather-resistant outerwear. - **Streetwear Fashion:** Opportunity: Collaborate with streetwear brands to produce performance shell jackets that align with the fashion-forward preferences of urban consumers. ## Related on Trend Hunter - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Versatile Weatherproof Outerwear](https://www.trendhunter.com/trends/shell-jacket1.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Surplus Fabric Jackets](https://www.trendhunter.com/trends/helium-utility-flo.md)