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# Community-Supporting Performance Running Wear
The FW18 Collection by DOXA Supports Kenyan Athletes

By Kalin Ned | Published 2018-11-05 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/performance-running-wear
References: [highsnobiety](https://www.highsnobiety.com/p/doxa-kenswed-ready-collection/#slide-10) & [doxarun](https://doxarun.com/)

DOXA's performance running wear collection returns for another season and for Fall/Winter 2018, the Copenhagen-based brand collaborates with [Swedish NGO Global Relations](https://www.trendhunter.com/trends/rainforest-restoration-lab) and the Kenswed Academy in Nairobi, Kenya. The ultra-sleek capsule highlights a half-zip hoodie and compression tights that are sure to keep one warm and dry during a winter run.

The [running jacket](https://www.trendhunter.com/trends/winter-performance-jacket), for example, has a four-way stretch fabric that brings the range of motion to a comfortable level, while the reflective hits assure that the athlete is visible at night. In addition, the tights boast a UPF 50+ for extra protection.

Every year, DOXA contributes to the Kenswed Academy — a school that is designed for individuals who cannot attend traditional schools due to economic or social reasons, with a performance running wear kit to inspire its athletes.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 12% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### What Makes This Trend Stand Out

- **Community-supporting Performance Running Wear:** Creating running wear that serves a larger purpose by supporting communities and empowering athletes.
- **Collaborations with Ngos:** Partnering with non-governmental organizations to create socially impactful products.
- **Functional and Stylish Outdoor Apparel:** Designing performance wear that combines functionality, comfort, and style for outdoor activities.

### Sectors Adopting This

- **Fashion:** Incorporating social responsibility into clothing designs and manufacturing processes.
- **Sportswear:** Creating innovative performance wear for athletes that enhances their performance and provides added benefits.
- **Social Impact:** Harnessing the power of fashion and product design to make a positive impact in communities and support underprivileged individuals.

## Related on Trend Hunter

- [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md)
- [Performance-Based Running Collections](https://www.trendhunter.com/trends/bandit-winter-2024.md)
- [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md)
- [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md)
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- [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md)
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