# App-Integrating Performance Runners Under Armour's HOVR Phantom is Comfortable, Breathable & Smart By Kalin Ned | Published 2018-05-03 | Updated 2018-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/performance-runners1 References: [hypebeast](https://hypebeast.com/2018/5/under-armour-hovr-phantom-connected) & [underarmour](https://www.underarmour.com/en-us/mens-ua-hovr-phantom-connected-running-shoes/pid3000004) [Under Armour's](https://www.trendhunter.com/trends/ua-echo) new performance runners combine good aesthetics and technological innovations. The [Light Gray colorway](https://www.trendhunter.com/trends/wave-prophecy-ls) of the HOVR Phantom is being reintroduced to the market after the first batch sold out. The shoe silhouette features Under Armour's brand-new cushioning system that allows for high energy returns, superior support and greater levels of comfort. Of course, the performance runners are breathable and flexible. Under Armour infuses a high-fidelity sensor in its footwear design in order to "leverage performance [with] app-based tech." Thanks to this piece of equipment, the performance runners are able to send real-time information and detailed ability biometrics to the compatible MapMyRun mobile application. In doing so, joggers won't only get an ultra-comfortable shoe, but also valuable information to better their running and training techniques. Photo Credits: [Zach Boisjoly](https://www.instagram.com/iamzjb/?hl=en) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Performance Runners:** The rise of performance runners that combine technological innovations for enhanced comfort and support present disruptive opportunities for athletic footwear brands. - **App-based Tech:** The integration of high-fidelity sensors in footwear design to leverage app-based technology opens up disruptive innovation opportunities for sports and fitness tracking applications. - **Real-time Biometrics:** The incorporation of real-time biometric data collection in performance runners allows for personalized training insights, creating disruptive innovation possibilities for fitness and health technology companies. ### Where This Applies - **Athletic Footwear:** The introduction of performance runners with advanced technological features presents disruptive innovation prospects for the athletic footwear industry. - **Sports and Fitness Tracking:** The integration of app-based tech in performance runners provides disruptive opportunities for sports and fitness tracking companies to offer more comprehensive and accurate data collection and analysis. - **Fitness and Health Technology:** The utilization of real-time biometrics in performance runners creates disruptive innovation opportunities for fitness and health technology companies to develop personalized training insights and solutions. ## Related on Trend Hunter - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Futuristic Performance Sneaker Launches](https://www.trendhunter.com/trends/mach-x-caged.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Accessile Premium Runners](https://www.trendhunter.com/trends/allswifit-active5k.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Approachable Race-Ready Sneakers](https://www.trendhunter.com/trends/hoka-rocket-x-3.md) - [Aerodynamic Technical Runners](https://www.trendhunter.com/trends/skechers-aero.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md)