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# Bubblegum Performance Runners
The New Balance Wl697 Model Comes in Moonbeam, Pink and Silver Mint

By Kalin Ned | Published 2018-02-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/performance-runners
References: [xtreme.pt](https://www.xtreme.pt/product/new-balance-wl697-pink-wl697cm/from/187)

The latest colorway for the classic women's performance runners by New Balance features pastel nuances. The WL697 delights with a bubblegum pink, fresh silver mint and subdued beige moonbeam uppers. The silhouette of the footwear makes it adaptable to any environment -- from the occasional runner and long distance walker to the always-on-the-go individual and the athleisure enthusiast, the New Balance WL697 can fit any casual occasion, outfit or demand.

The performance runners are equipped with a [clean soft suede](https://www.trendhunter.com/trends/green-suede) and a mesh upper for breathability. The New Balance logo is tonally integrated with a subtle grey highlight into the contemporary silhouette of the sneaker, while the [white midsole](https://www.trendhunter.com/trends/grey-days-colorway) balances out the [monochromatic design](https://www.trendhunter.com/trends/nimbus-cloud-colorway-1).

Photo Credits: Xtreme

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 9% | Activity: 11% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Pastel Performance Runners:** Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
- **Adaptable Footwear:** Opportunity to design sneakers that can be worn in various casual occasions and outfits.
- **Monochromatic Design:** Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.

### Sectors Adopting This

- **Athletic Footwear:** Opportunity for athletic footwear brands to incorporate pastel colorways into their performance runner models.
- **Fashion:** Opportunity to design sneakers that can be worn in various casual occasions and outfits.
- **Design:** Opportunity for sneaker brands to create sneakers with a monochromatic color scheme.

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