# Performance Mini Cars Comeback Abarth 500 By Going Like Sixty | Published 2008-02-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/performance-mini-cars-comeback-abarth-500-is-launched References: [abarth.it](http://www.abarth.it/blog/public/post/500-abarth-video-preview-60.asp) The [Abarth](https://www.trendhunter.com/trends/abarth-500e) is making a comeback. The what? It's a neck-snapping, head-turner that had its hey-day in the 1960's. You probably know how much excitement the return of the Mini-Cooper caused. The Abarth will cause the same stir in Europe. The Scorpion was a killer on the track as the video shows. It's returning now with exciting styling and performance. **Implications** - [Comeback trends](https://www.trendhunter.com/trends/car-zero), not only in the automobile industry, reflect a reaction against futuristic design trends. Any other brand can incorporate [retro in their product](https://www.trendhunter.com/trends/toyota-corolla-hatchback-fx-edition), service or marketing campaign, but the emphasis on reinvention will appeal to the consumer, in that there must be modern aspects to the "old" product, and more importantly, modern comforts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Performance Mini Cars:** There is an opportunity for the automotive industry to focus on the revival of performance mini cars for those who prefer classic designs with modern comforts. - **Retro Styling:** The trend of incorporating retro styling in products, services, or marketing campaigns presents an opportunity for businesses to appeal to consumers who value the past and nostalgia. - **Reinvention Emphasis:** Emphasizing reinvention of classic products can be an effective way for businesses to attract new customers, as it reflects a reaction against futuristic design trends and combines modern aspects with old favorites. ### Industries Being Reshaped - **Automotive:** The automotive industry has an opportunity to capitalize on the growing demand for performance mini cars by incorporating modern comforts into classic designs. - **Fashion:** The revival of retro style products presents an opportunity for the fashion industry to create products and marketing campaigns that appeal to consumers who value nostalgia and the past. - **Food & Beverage:** The emphasis on reinventing classic products can be applied to the food and beverage industry by taking traditional dishes and adding modern twists, creating new and appealing products for customers. ## Related on Trend Hunter - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Limited-Run Electric Crossovers](https://www.trendhunter.com/trends/fiat-600e-abarth.md) - [Revived Car Marques](https://www.trendhunter.com/trends/bertone.md) - [Remastered Iconic Supercars](https://www.trendhunter.com/trends/remastered-iconic-supercar.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Retro Car Design Houses](https://www.trendhunter.com/trends/rezvani-retro.md) - [Rattan Detailed Custom Cars](https://www.trendhunter.com/trends/fiat-500-spiaggina.md) - [Panda-Inspired Retro Car Conepts](https://www.trendhunter.com/trends/megapanda.md)