# Collaborative Performance Meals TB12 & The Good Kitchen Conveniently Prepared Whole Food Meals By Laura McQuarrie | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-meal References: [prnewswire](https://www.prnewswire.com/news-releases/tb12-launches-performance-meals-in-collaboration-with-the-good-kitchen-301150201.html) & [facebook](http://www.facebook.com/TB12sports) [Subscription and delivery meal service](https://www.trendhunter.com/trends/fresh-meal-plan) The Good Kitchen is now sharing prepared Performance Meals that stick to [TB12's](https://www.trendhunter.com/trends/tom-brady-x-gopuff) nutritional philosophy—TB12 is the health and wellness brand co-founded by six-time Super Bowl champion Tom Brady and business partner Alex Guerrero. The healthy and convenient meals share a mix of [plant-based whole foods](https://www.trendhunter.com/trends/vegan-ready-meal-range) and sustainably sourced protein in the form of options like Chicken Satay with Cilantro Rice and Broccoli or Chimichurri Beef with Roasted Potatoes and Yellow Squash. The line of collaborative Performance Meals recognizes that consumers often feel as if they have to compromise on taste, convenience or nutrition but TB12 and The Good Kitchen are demonstrating otherwise. The meals are ready to eat in less than five minutes and they make it incredibly easy for people to enjoy nutrient-rich whole foods without processed ingredients. Image Credit: TB12 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Performance Meals:** Opportunity for innovative meal delivery services to partner with wellness brands and offer convenient, nutritionally balanced meals. - **Plant-based Whole Foods:** Potential for growth in the plant-based food industry as consumers seek healthier, sustainable alternatives to traditional meat-based meals. - **Subscription Meal Services:** Disruptive opportunity for subscription-based meal services to offer convenient, ready-to-eat meals that prioritize nutrition and taste. ### Industries Being Reshaped - **Meal Delivery Services:** Opportunity for existing meal delivery services to collaborate with wellness brands and offer performance meals that align with nutritional philosophies. - **Wellness Brands:** Opportunity for wellness brands to expand their product offerings and reach a wider audience through partnerships with meal delivery services. - **Plant-based Food Industry:** Disruptive opportunity for plant-based food companies to develop and market innovative, nutritionally balanced meal options for consumers seeking healthier alternatives. ## Related on Trend Hunter - [Instant-Commerce Partnerships](https://www.trendhunter.com/trends/tom-brady-x-gopuff.md) - [Olympic Athlete Meal Services](https://www.trendhunter.com/trends/eat-like-an-olympia.md) - [Athlete-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/goat-gummies-2.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Premium Dietitian-Approved Meals](https://www.trendhunter.com/trends/tempo-x-maria-sharapova.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Athletic Nutrition Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meals.md) - [Athlete-Endorsed Gummy Snacks](https://www.trendhunter.com/trends/goat-gummies-1.md) - [Convenient High-Protein Meals](https://www.trendhunter.com/trends/the-gym-kitchen-foodtogo.md)