# Athleisure Line Launches Fashion Nova’s “Performance in the City” Athleisure Collection By Amy Duong | Published 2026-02-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/performance-in-the-city References: [fashionnova](https://www.fashionnova.com/pages/nova)  [Fashion Nova](https://www.trendhunter.com/trends/loewe-teapots) has launched a new athleisure line marketed under the theme “Performance in the City,” featuring men’s and women’s apparel aimed at active lifestyles and everyday wear. The collection is designed around performance-oriented materials and technical fabric technologies intended to support a range of activities from training to streetwear. The line incorporates multiple proprietary fabric treatments, including [moisture-wicking, quick-drying, and compression features](https://www.trendhunter.com/trends/set-active-unveils-luxform), to accommodate both fitness and general movement. In the men’s segment, the range includes high-compression tops and technical silhouettes such as the HexTech Active Muscle T-Shirt with moisture-transport properties, along with garments designed for airflow and body cooling. Additional offerings include lightweight sweat-management pieces tailored for endurance training and running. For women, the ButterSoft range prioritises soft, comfortable fabrics for both warm-ups and daily wear, while SeamlessLift and AirSculpt fabrics provide varying levels of compression and medium-to-high elasticity. Image Credit: NOVA ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 59% | Activity: 44% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Related on Trend Hunter - [Luxurious Writing Instruments](https://www.trendhunter.com/trends/writing-instruments.md) - [Pony Franchise-Inspired Trading Cards](https://www.trendhunter.com/trends/my-little-pony-friendship.md) - [Practical Folding Chair Designs](https://www.trendhunter.com/trends/patan-chair.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Wild Earth-Inspired Color Collections](https://www.trendhunter.com/trends/2026-colors-of-the-year.md) - [Dominican Heritage-Inspired Fashion Runways](https://www.trendhunter.com/trends/dominican-heritage.md) - [Ultra-Dense Power Modules](https://www.trendhunter.com/trends/nrel-ulis-silicon-carbide.md) - [Sponteneous Beach Club-Inspired Campaigns](https://www.trendhunter.com/trends/beach-club-2026.md)